#7740A5
Closest named color: Rebecca Purple (#663399). oklch(48.7% 0.16 306.5), rgb(119, 64, 165).
Aa
White text reads best on this color (6.86:1).
About this color
#7740A5 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.160 and its hue 306°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.048 away. White text reads best on it, at 6.86:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.160) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.06:1 |
| White text | 6.86:1 |
Values
| HEX | #7740A5 |
| RGB | rgb(119, 64, 165) |
| HSL | hsl(273, 44%, 45%) |
| OKLCH | oklch(48.7% 0.16 306.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7740A5 | 6.86:1 | AA | Lc -88.3 | Fine for body text |
| Black text on #7740A5 | 3.06:1 | AA large text | Lc 20.8 | Dividers and decoration only |
| #7740A5 text on white | 6.86:1 | AA | Lc 83.2 | Fine for body text |
| #7740A5 text on black | 3.06:1 | AA large text | Lc -18.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE6F6
oklch(93.5% 0.023 305.6)
-
Step 200
200
#E0D2F0
oklch(88.4% 0.043 306.5)
-
Step 300
300
#CDB4E8
oklch(80.8% 0.077 306.6)
-
Step 400
400
#B48BDD
oklch(70.6% 0.124 306.4)
-
Step 500
500
#A26CD3
oklch(63.1% 0.157 306.6)
-
Step 600
600
#8D51C1
oklch(55.6% 0.173 306.3)
-
Step 700
700 (this color)
#7740A5
oklch(48.7% 0.16 306.5)
-
Step 800
800
#623687
oklch(42.7% 0.133 306.7)
-
Step 900
900
#50306C
oklch(37.7% 0.103 306.7)
-
Step 950
950
#2F1D3F
oklch(27.1% 0.065 307)
#7740A5 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0F59A8 | 0.134 |
| Deuteranopia (no green cones) | #2D5BA3 | 0.119 |
| Tritanopia (no blue cones) | #6F546C | 0.115 |
| Achromatopsia (no color) | #5A5A5A | 0.161 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7740A5
#7740A5
oklch(48.7% 0.16 306.5)
- #4D6B00
#4D6B00
oklch(48.6% 0.124 126.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7740A5, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.048
- Purply #983FB2 ΔE 0.065
- Light Eggplant #894585 ΔE 0.067
- Bluey Purple #6241C7 ΔE 0.067
- Warm Purple #952E8F ΔE 0.072
- Iris #6258C4 ΔE 0.076
- Grape #7209B7 ΔE 0.080
- Slate Blue #6A5ACD ΔE 0.083
Use #7740A5 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.