#77407E

Closest named color: Light Eggplant (#894585). oklch(46.4% 0.115 322.9), rgb(119, 64, 126).

Aa

White text reads best on this color (7.44:1).

About this color

#77407E is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.115 and its hue 323°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.039 away. White text reads best on it, at 7.44:1.

Hue familyPurples
Lightnessmedium-dark (46%)
Chromamoderately saturated (0.115)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text2.81:1
White text7.44:1

Values

HEX#77407E
RGBrgb(119, 64, 126)
HSLhsl(293, 33%, 37%)
OKLCHoklch(46.4% 0.115 322.9)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #77407E 7.44:1 AAA Lc -90.4 Preferred for body text
Black text on #77407E 2.81:1 Fails Lc 18.4 Dividers and decoration only
#77407E text on white 7.44:1 AAA Lc 85.6 Fine for body text
#77407E text on black 2.81:1 Fails Lc -16.5 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F8F4F8

    oklch(97.1% 0.007 325.6)

  2. Step 100

    100

    #EFE6F0

    oklch(93.5% 0.016 322.7)

  3. Step 200

    200

    #E4D3E5

    oklch(88.6% 0.03 324.2)

  4. Step 300

    300

    #D3B5D6

    oklch(80.9% 0.056 323.2)

  5. Step 400

    400

    #BC8EC1

    oklch(70.7% 0.089 323.2)

  6. Step 500

    500

    #AA71B1

    oklch(63.1% 0.113 322.9)

  7. Step 600

    600

    #95589D

    oklch(55.6% 0.124 322.8)

  8. Step 700

    700 (this color)

    #77407E

    oklch(46.4% 0.115 322.9)

  9. Step 800

    800

    #673B6D

    oklch(42.6% 0.096 322.6)

  10. Step 900

    900

    #543358

    oklch(37.6% 0.074 323)

  11. Step 950

    950

    #311E34

    oklch(26.9% 0.048 321.9)

Export this scale for Tailwind in the Tailwind colors tool

#77407E with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3851800.108
Deuteranopia (no green cones)#48577C0.096
Tritanopia (no blue cones)#7948590.070
Achromatopsia (no color)#5555550.116

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #77407E

    #77407E

    oklch(46.4% 0.115 322.9)

  • #2B6929

    #2B6929

    oklch(46.4% 0.116 142.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #77407E

    #77407E

    oklch(46.4% 0.115 322.9)

  • #5C4A93

    #5C4A93

    oklch(46.3% 0.116 292.7)

  • #883A5F

    #883A5F

    oklch(46.5% 0.115 352.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #77407E

    #77407E

    oklch(46.4% 0.115 322.9)

  • #5A5E00

    #5A5E00

    oklch(46.3% 0.103 112.6)

  • #006954

    #006954

    oklch(46.4% 0.089 172.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #77407E

    #77407E

    oklch(46.4% 0.115 322.9)

  • #735300

    #735300

    oklch(46.4% 0.095 82.7)

  • #00666D

    #00666D

    oklch(46.5% 0.079 203.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #77407E

    #77407E

    oklch(46.4% 0.115 322.9)

  • #894305

    #894305

    oklch(46.4% 0.115 53)

  • #2B6929

    #2B6929

    oklch(46.4% 0.116 142.9)

  • #006186

    #006186

    oklch(46.4% 0.096 233.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77407E, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #77407E in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.