#77407B
Closest named color: Light Eggplant (#894585). oklch(46.2% 0.112 324.7), rgb(119, 64, 123).
Aa
White text reads best on this color (7.48:1).
About this color
#77407B is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.112 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.040 away. White text reads best on it, at 7.48:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.112) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.80:1 |
| White text | 7.48:1 |
Values
| HEX | #77407B |
| RGB | rgb(119, 64, 123) |
| HSL | hsl(296, 32%, 37%) |
| OKLCH | oklch(46.2% 0.112 324.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77407B | 7.48:1 | AAA | Lc -90.6 | Preferred for body text |
| Black text on #77407B | 2.80:1 | Fails | Lc 18.3 | Dividers and decoration only |
| #77407B text on white | 7.48:1 | AAA | Lc 85.7 | Fine for body text |
| #77407B text on black | 2.80:1 | Fails | Lc -16.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#EFE6F0
oklch(93.5% 0.016 322.7)
-
Step 200
200
#E4D3E4
oklch(88.6% 0.029 325.8)
-
Step 300
300
#D3B5D4
oklch(80.9% 0.054 325.1)
-
Step 400
400
#BC8EBF
oklch(70.7% 0.087 324.4)
-
Step 500
500
#AB71AF
oklch(63.1% 0.112 324.5)
-
Step 600
600
#96589A
oklch(55.5% 0.121 324.9)
-
Step 700
700 (this color)
#77407B
oklch(46.2% 0.112 324.7)
-
Step 800
800
#683C6B
oklch(42.8% 0.092 324.7)
-
Step 900
900
#553357
oklch(37.7% 0.074 324.9)
-
Step 950
950
#321E33
oklch(27% 0.047 325.1)
#77407B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #39507D | 0.106 |
| Deuteranopia (no green cones) | #495779 | 0.095 |
| Tritanopia (no blue cones) | #794758 | 0.066 |
| Achromatopsia (no color) | #555555 | 0.113 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77407B
#77407B
oklch(46.2% 0.112 324.7)
- #29682D
#29682D
oklch(46.1% 0.112 144.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77407B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.040
- Dark Mauve #874C62 ΔE 0.068
- Dull Purple #84597E ΔE 0.071
- Muted Purple #805B87 ΔE 0.072
- Rebecca Purple #663399 ΔE 0.073
- Warm Purple #952E8F ΔE 0.073
- Brownish Purple #76424E ΔE 0.076
- Twilight #4E518B ΔE 0.080
Use #77407B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.