#77404D
Closest named color: Brownish Purple (#76424E). oklch(44.3% 0.078 5.6), rgb(119, 64, 77).
Aa
White text reads best on this color (8.00:1).
About this color
#77404D is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.078 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.005 away. White text reads best on it, at 8.00:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.078) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.62:1 |
| White text | 8.00:1 |
Values
| HEX | #77404D |
| RGB | rgb(119, 64, 77) |
| HSL | hsl(346, 30%, 36%) |
| OKLCH | oklch(44.3% 0.078 5.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77404D | 8.00:1 | AAA | Lc -92.2 | Preferred for body text |
| Black text on #77404D | 2.62:1 | Fails | Lc 16.5 | Dividers and decoration only |
| #77404D text on white | 8.00:1 | AAA | Lc 87.5 | Fine for body text |
| #77404D text on black | 2.62:1 | Fails | Lc -14.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E6E8
oklch(93.5% 0.013 5.8)
-
Step 200
200
#E9D3D7
oklch(88.6% 0.025 5.2)
-
Step 300
300
#DCB5BC
oklch(80.9% 0.046 6)
-
Step 400
400
#C88E9A
oklch(70.7% 0.072 5.4)
-
Step 500
500
#B97181
oklch(63.1% 0.093 5.7)
-
Step 600
600
#A4596B
oklch(55.7% 0.1 5.5)
-
Step 700
700
#8C4859
oklch(49% 0.094 5.2)
-
Step 800
800 (this color)
#77404D
oklch(44.3% 0.078 5.6)
-
Step 900
900
#5D333D
oklch(37.7% 0.062 5.1)
-
Step 950
950
#361E24
oklch(26.9% 0.039 3.8)
#77404D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #494A4D | 0.085 |
| Deuteranopia (no green cones) | #57544C | 0.078 |
| Tritanopia (no blue cones) | #803B45 | 0.021 |
| Achromatopsia (no color) | #505050 | 0.079 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77404D
#77404D
oklch(44.3% 0.078 5.6)
- #016159
#016159
oklch(44.3% 0.078 185.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77404D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.005
- Purple Brown #673A3F ΔE 0.041
- Dark Mauve #874C62 ΔE 0.052
- Red Brown #8B2E16 ΔE 0.075
- Rust Brown #8B3103 ΔE 0.083
- Saddle Brown #8B4513 ΔE 0.084
- Milk Chocolate #7F4E1E ΔE 0.084
- Auburn #9B2226 ΔE 0.088
Use #77404D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.