#77404C
Closest named color: Brownish Purple (#76424E). oklch(44.3% 0.077 6.8), rgb(119, 64, 76).
Aa
White text reads best on this color (8.00:1).
About this color
#77404C is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.077 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.005 away. White text reads best on it, at 8.00:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.62:1 |
| White text | 8.00:1 |
Values
| HEX | #77404C |
| RGB | rgb(119, 64, 76) |
| HSL | hsl(347, 30%, 36%) |
| OKLCH | oklch(44.3% 0.077 6.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77404C | 8.00:1 | AAA | Lc -92.2 | Preferred for body text |
| Black text on #77404C | 2.62:1 | Fails | Lc 16.5 | Dividers and decoration only |
| #77404C text on white | 8.00:1 | AAA | Lc 87.5 | Fine for body text |
| #77404C text on black | 2.62:1 | Fails | Lc -14.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E6E8
oklch(93.5% 0.013 5.8)
-
Step 200
200
#E9D3D6
oklch(88.6% 0.025 8.2)
-
Step 300
300
#DCB5BC
oklch(80.9% 0.046 6)
-
Step 400
400
#C88E99
oklch(70.7% 0.072 6.5)
-
Step 500
500
#B97180
oklch(63% 0.093 6.6)
-
Step 600
600
#A45969
oklch(55.6% 0.1 7.2)
-
Step 700
700
#8D4858
oklch(49.1% 0.095 6.4)
-
Step 800
800 (this color)
#77404C
oklch(44.3% 0.077 6.8)
-
Step 900
900
#5D333C
oklch(37.7% 0.062 6.7)
-
Step 950
950
#361E23
oklch(26.9% 0.038 6.4)
#77404C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #494A4C | 0.085 |
| Deuteranopia (no green cones) | #57544B | 0.078 |
| Tritanopia (no blue cones) | #803B44 | 0.021 |
| Achromatopsia (no color) | #505050 | 0.078 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77404C
#77404C
oklch(44.3% 0.077 6.8)
- #00615A
#00615A
oklch(44.3% 0.078 186.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77404C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.005
- Purple Brown #673A3F ΔE 0.041
- Dark Mauve #874C62 ΔE 0.053
- Red Brown #8B2E16 ΔE 0.074
- Rust Brown #8B3103 ΔE 0.081
- Saddle Brown #8B4513 ΔE 0.083
- Milk Chocolate #7F4E1E ΔE 0.083
- Brown Red #922B05 ΔE 0.087
Use #77404C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.