#77403D
Closest named color: Brownish Purple (#76424E). oklch(43.9% 0.077 24), rgb(119, 64, 61).
Aa
White text reads best on this color (8.12:1).
About this color
#77403D is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.077 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.025 away. White text reads best on it, at 8.12:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.58:1 |
| White text | 8.12:1 |
Values
| HEX | #77403D |
| RGB | rgb(119, 64, 61) |
| HSL | hsl(3, 32%, 35%) |
| OKLCH | oklch(43.9% 0.077 24) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77403D | 8.12:1 | AAA | Lc -92.5 | Preferred for body text |
| Black text on #77403D | 2.58:1 | Fails | Lc 16.1 | Dividers and decoration only |
| #77403D text on white | 8.12:1 | AAA | Lc 87.9 | Fine for body text |
| #77403D text on black | 2.58:1 | Fails | Lc -14.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F3E7E6
oklch(93.7% 0.013 23.2)
-
Step 200
200
#E9D3D1
oklch(88.4% 0.025 23.9)
-
Step 300
300
#DCB6B3
oklch(80.9% 0.044 23.4)
-
Step 400
400
#CA8F8B
oklch(70.7% 0.072 23.4)
-
Step 500
500
#BB736E
oklch(63.2% 0.092 24.3)
-
Step 600
600
#A65A56
oklch(55.6% 0.1 24)
-
Step 700
700
#8E4A46
oklch(49.1% 0.093 24.5)
-
Step 800
800 (this color)
#77403D
oklch(43.9% 0.077 24)
-
Step 900
900
#5E3432
oklch(37.7% 0.061 23.3)
-
Step 950
950
#371F1D
oklch(27% 0.038 25)
#77403D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C493C | 0.081 |
| Deuteranopia (no green cones) | #5A543C | 0.075 |
| Tritanopia (no blue cones) | #813840 | 0.027 |
| Achromatopsia (no color) | #505050 | 0.077 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77403D
#77403D
oklch(43.9% 0.077 24)
- #005E65
#005E65
oklch(43.9% 0.075 203.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77403D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.025
- Purple Brown #673A3F ΔE 0.038
- Red Brown #8B2E16 ΔE 0.058
- Rust Brown #8B3103 ΔE 0.063
- Milk Chocolate #7F4E1E ΔE 0.064
- Saddle Brown #8B4513 ΔE 0.064
- Dark Mauve #874C62 ΔE 0.067
- Chestnut #742802 ΔE 0.071
Use #77403D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.