#77403C
Closest named color: Brownish Purple (#76424E). oklch(43.8% 0.077 25.1), rgb(119, 64, 60).
Aa
White text reads best on this color (8.13:1).
About this color
#77403C is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.077 and its hue 25°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.027 away. White text reads best on it, at 8.13:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.58:1 |
| White text | 8.13:1 |
Values
| HEX | #77403C |
| RGB | rgb(119, 64, 60) |
| HSL | hsl(4, 33%, 35%) |
| OKLCH | oklch(43.8% 0.077 25.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77403C | 8.13:1 | AAA | Lc -92.5 | Preferred for body text |
| Black text on #77403C | 2.58:1 | Fails | Lc 16.1 | Dividers and decoration only |
| #77403C text on white | 8.13:1 | AAA | Lc 87.9 | Fine for body text |
| #77403C text on black | 2.58:1 | Fails | Lc -14.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F3E7E5
oklch(93.7% 0.013 28.9)
-
Step 200
200
#E9D3D1
oklch(88.4% 0.025 23.9)
-
Step 300
300
#DDB6B2
oklch(80.9% 0.046 25)
-
Step 400
400
#CA8F8A
oklch(70.6% 0.073 24.5)
-
Step 500
500
#BB736D
oklch(63.1% 0.092 25.1)
-
Step 600
600
#A65A55
oklch(55.5% 0.101 24.8)
-
Step 700
700
#8E4A45
oklch(49.1% 0.093 25.4)
-
Step 800
800 (this color)
#77403C
oklch(43.8% 0.077 25.1)
-
Step 900
900
#5E3431
oklch(37.7% 0.061 24.7)
-
Step 950
950
#371F1D
oklch(27% 0.038 25)
#77403C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C493B | 0.081 |
| Deuteranopia (no green cones) | #5A543B | 0.075 |
| Tritanopia (no blue cones) | #81383F | 0.027 |
| Achromatopsia (no color) | #4F4F4F | 0.078 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77403C
#77403C
oklch(43.8% 0.077 25.1)
- #005E66
#005E66
oklch(44% 0.075 204.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77403C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.027
- Purple Brown #673A3F ΔE 0.039
- Red Brown #8B2E16 ΔE 0.057
- Rust Brown #8B3103 ΔE 0.062
- Milk Chocolate #7F4E1E ΔE 0.063
- Saddle Brown #8B4513 ΔE 0.063
- Dark Mauve #874C62 ΔE 0.068
- Chestnut #742802 ΔE 0.070
Use #77403C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.