#77403B
Closest named color: Brownish Purple (#76424E). oklch(43.8% 0.077 26.2), rgb(119, 64, 59).
Aa
White text reads best on this color (8.13:1).
About this color
#77403B is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.077 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.028 away. White text reads best on it, at 8.13:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.58:1 |
| White text | 8.13:1 |
Values
| HEX | #77403B |
| RGB | rgb(119, 64, 59) |
| HSL | hsl(5, 34%, 35%) |
| OKLCH | oklch(43.8% 0.077 26.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77403B | 8.13:1 | AAA | Lc -92.6 | Preferred for body text |
| Black text on #77403B | 2.58:1 | Fails | Lc 16.1 | Dividers and decoration only |
| #77403B text on white | 8.13:1 | AAA | Lc 87.9 | Fine for body text |
| #77403B text on black | 2.58:1 | Fails | Lc -14.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F3E7E5
oklch(93.7% 0.013 28.9)
-
Step 200
200
#E9D3D0
oklch(88.4% 0.025 26.9)
-
Step 300
300
#DDB6B1
oklch(80.9% 0.046 26.7)
-
Step 400
400
#CA8F89
oklch(70.6% 0.073 25.6)
-
Step 500
500
#BB736C
oklch(63.1% 0.092 26)
-
Step 600
600
#A65A54
oklch(55.5% 0.101 25.5)
-
Step 700
700
#8E4A44
oklch(49.1% 0.093 26.3)
-
Step 800
800 (this color)
#77403B
oklch(43.8% 0.077 26.2)
-
Step 900
900
#5E3430
oklch(37.7% 0.061 26.2)
-
Step 950
950
#371F1C
oklch(27% 0.038 27.6)
#77403B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C493A | 0.081 |
| Deuteranopia (no green cones) | #5A543A | 0.075 |
| Tritanopia (no blue cones) | #81383F | 0.028 |
| Achromatopsia (no color) | #4F4F4F | 0.078 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77403B
#77403B
oklch(43.8% 0.077 26.2)
- #005D66
#005D66
oklch(43.7% 0.075 206.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77403B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.028
- Purple Brown #673A3F ΔE 0.039
- Red Brown #8B2E16 ΔE 0.056
- Rust Brown #8B3103 ΔE 0.061
- Milk Chocolate #7F4E1E ΔE 0.062
- Saddle Brown #8B4513 ΔE 0.062
- Dark Mauve #874C62 ΔE 0.069
- Chestnut #742802 ΔE 0.069
Use #77403B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.