#77402C
Closest named color: Milk Chocolate (#7F4E1E). oklch(43.5% 0.083 40.5), rgb(119, 64, 44).
Aa
White text reads best on this color (8.22:1).
About this color
#77402C is a dark, moderately saturated brown. In OKLCH its lightness is 43%, its chroma 0.083 and its hue 40°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.049 away. White text reads best on it, at 8.22:1.
| Hue family | Browns |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.083) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.55:1 |
| White text | 8.22:1 |
Values
| HEX | #77402C |
| RGB | rgb(119, 64, 44) |
| HSL | hsl(16, 46%, 32%) |
| OKLCH | oklch(43.5% 0.083 40.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77402C | 8.22:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #77402C | 2.55:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #77402C text on white | 8.22:1 | AAA | Lc 88.1 | Fine for body text |
| #77402C text on black | 2.55:1 | Fails | Lc -14.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F2
oklch(97.1% 0.007 39.5)
-
Step 100
100
#F3E7E3
oklch(93.6% 0.014 39.4)
-
Step 200
200
#EAD4CC
oklch(88.6% 0.027 41.1)
-
Step 300
300
#DDB7A9
oklch(80.9% 0.048 41.2)
-
Step 400
400
#CB917C
oklch(70.8% 0.077 40.7)
-
Step 500
500
#BC745A
oklch(63% 0.099 40.6)
-
Step 600
600
#A85C40
oklch(55.7% 0.108 40.7)
-
Step 700
700
#8F4B32
oklch(49.1% 0.099 40.6)
-
Step 800
800 (this color)
#77402C
oklch(43.5% 0.083 40.5)
-
Step 900
900
#5E3526
oklch(37.6% 0.064 40.7)
-
Step 950
950
#371F17
oklch(26.9% 0.04 39.2)
#77402C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E482A | 0.079 |
| Deuteranopia (no green cones) | #5C532B | 0.071 |
| Tritanopia (no blue cones) | #82363B | 0.042 |
| Achromatopsia (no color) | #4F4F4F | 0.083 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77402C
#77402C
oklch(43.5% 0.083 40.5)
- #005B6F
#005B6F
oklch(43.6% 0.079 219.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77402C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.049
- Brownish Purple #76424E ΔE 0.049
- Purple Brown #673A3F ΔE 0.049
- Saddle Brown #8B4513 ΔE 0.049
- Rust Brown #8B3103 ΔE 0.049
- Red Brown #8B2E16 ΔE 0.050
- Chestnut #742802 ΔE 0.059
- Mud Brown #60460F ΔE 0.061
Use #77402C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.