#77401D
Closest named color: Milk Chocolate (#7F4E1E). oklch(43.3% 0.09 50.6), rgb(119, 64, 29).
Aa
White text reads best on this color (8.28:1).
About this color
#77401D is a dark, moderately saturated brown. In OKLCH its lightness is 43%, its chroma 0.090 and its hue 51°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.042 away. White text reads best on it, at 8.28:1.
| Hue family | Browns |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.090) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.53:1 |
| White text | 8.28:1 |
Values
| HEX | #77401D |
| RGB | rgb(119, 64, 29) |
| HSL | hsl(23, 61%, 29%) |
| OKLCH | oklch(43.3% 0.09 50.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77401D | 8.28:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #77401D | 2.53:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #77401D text on white | 8.28:1 | AAA | Lc 88.3 | Fine for body text |
| #77401D text on black | 2.53:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F1
oklch(97.1% 0.008 48.7)
-
Step 100
100
#F3E7E1
oklch(93.6% 0.015 48.6)
-
Step 200
200
#EAD4C8
oklch(88.5% 0.03 50.6)
-
Step 300
300
#DEB8A2
oklch(81% 0.053 51.7)
-
Step 400
400
#CC9170
oklch(70.7% 0.085 50.1)
-
Step 500
500
#BD754A
oklch(63.1% 0.108 50.6)
-
Step 600
600
#A85C2C
oklch(55.5% 0.117 50.4)
-
Step 700
700
#904C1E
oklch(49.1% 0.108 51.2)
-
Step 800
800 (this color)
#77401D
oklch(43.3% 0.09 50.6)
-
Step 900
900
#5F361C
oklch(37.8% 0.07 51.5)
-
Step 950
950
#382011
oklch(27.1% 0.045 51.8)
#77401D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #504719 | 0.076 |
| Deuteranopia (no green cones) | #5D531C | 0.069 |
| Tritanopia (no blue cones) | #833538 | 0.055 |
| Achromatopsia (no color) | #4E4E4E | 0.091 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77401D
#77401D
oklch(43.3% 0.09 50.6)
- #005877
#005877
oklch(43.2% 0.087 230.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77401D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.042
- Saddle Brown #8B4513 ΔE 0.044
- Rust Brown #8B3103 ΔE 0.046
- Mud Brown #60460F ΔE 0.051
- Red Brown #8B2E16 ΔE 0.051
- Medium Brown #7F5112 ΔE 0.053
- Chestnut #742802 ΔE 0.055
- Brown Red #922B05 ΔE 0.062
Use #77401D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.