#7739BA
Closest named color: Bluey Purple (#6241C7). oklch(49.3% 0.193 301.6), rgb(119, 57, 186).
Aa
White text reads best on this color (6.82:1).
About this color
#7739BA is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.193 and its hue 302°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.045 away. White text reads best on it, at 6.82:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.193) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.07:1 |
| White text | 6.82:1 |
Values
| HEX | #7739BA |
| RGB | rgb(119, 57, 186) |
| HSL | hsl(269, 53%, 48%) |
| OKLCH | oklch(49.3% 0.193 301.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7739BA | 6.82:1 | AA | Lc -87.9 | Fine for body text |
| Black text on #7739BA | 3.07:1 | AA large text | Lc 21.2 | Dividers and decoration only |
| #7739BA text on white | 6.82:1 | AA | Lc 82.8 | Fine for body text |
| #7739BA text on black | 3.07:1 | AA large text | Lc -19.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FD
oklch(97.2% 0.012 301.3)
-
Step 100
100
#EDE6F9
oklch(93.6% 0.026 302.6)
-
Step 200
200
#DFD2F7
oklch(88.6% 0.052 301.3)
-
Step 300
300
#CBB3F4
oklch(81% 0.093 301.3)
-
Step 400
400
#B288EE
oklch(70.7% 0.15 301.7)
-
Step 500
500
#A066E8
oklch(63.2% 0.191 301.8)
-
Step 600
600
#8B48D6
oklch(55.5% 0.208 301.6)
-
Step 700
700 (this color)
#7739BA
oklch(49.3% 0.193 301.6)
-
Step 800
800
#603096
oklch(42.7% 0.16 301.5)
-
Step 900
900
#4E2C77
oklch(37.6% 0.124 301.6)
-
Step 950
950
#2E1B46
oklch(27.1% 0.079 301.8)
#7739BA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005ABE | 0.140 |
| Deuteranopia (no green cones) | #005AB7 | 0.141 |
| Tritanopia (no blue cones) | #695775 | 0.142 |
| Achromatopsia (no color) | #5B5B5B | 0.194 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7739BA
#7739BA
oklch(49.3% 0.193 301.6)
- #576B00
#576B00
oklch(49.4% 0.119 121.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7739BA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.045
- Grape #7209B7 ΔE 0.059
- Rebecca Purple #663399 ΔE 0.062
- Blue With A Hint Of Purple #533CC6 ΔE 0.068
- Purply #983FB2 ΔE 0.069
- Dark Orchid #9932CC ΔE 0.069
- Blurple #5539CC ΔE 0.070
- Blue Violet #8A2BE2 ΔE 0.070
Use #7739BA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.