#7739AF
Closest named color: Rebecca Purple (#663399). oklch(48.5% 0.181 304.6), rgb(119, 57, 175).
Aa
White text reads best on this color (7.02:1).
About this color
#7739AF is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.181 and its hue 305°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.049 away. White text reads best on it, at 7.02:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.181) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.98:1 |
| White text | 7.02:1 |
Values
| HEX | #7739AF |
| RGB | rgb(119, 57, 175) |
| HSL | hsl(272, 51%, 45%) |
| OKLCH | oklch(48.5% 0.181 304.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7739AF | 7.02:1 | AAA | Lc -88.7 | Fine for body text |
| Black text on #7739AF | 2.98:1 | Fails | Lc 20.3 | Dividers and decoration only |
| #7739AF text on white | 7.02:1 | AAA | Lc 83.7 | Fine for body text |
| #7739AF text on black | 2.98:1 | Fails | Lc -18.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F8
oklch(93.6% 0.025 303.5)
-
Step 200
200
#E0D2F4
oklch(88.6% 0.048 304.1)
-
Step 300
300
#CDB3EF
oklch(80.9% 0.087 304.3)
-
Step 400
400
#B489E6
oklch(70.7% 0.139 304.4)
-
Step 500
500
#A368DF
oklch(63.2% 0.178 304.7)
-
Step 600
600
#8E4BCD
oklch(55.6% 0.195 304.5)
-
Step 700
700 (this color)
#7739AF
oklch(48.5% 0.181 304.6)
-
Step 800
800
#62328F
oklch(42.7% 0.149 304.6)
-
Step 900
900
#502D72
oklch(37.6% 0.116 304.8)
-
Step 950
950
#2F1B43
oklch(27% 0.074 305)
#7739AF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0057B3 | 0.142 |
| Deuteranopia (no green cones) | #1059AC | 0.140 |
| Tritanopia (no blue cones) | #6D536F | 0.131 |
| Achromatopsia (no color) | #595959 | 0.182 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7739AF
#7739AF
oklch(48.5% 0.181 304.6)
- #506A00
#506A00
oklch(48.6% 0.122 124.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7739AF, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.049
- Bluey Purple #6241C7 ΔE 0.056
- Grape #7209B7 ΔE 0.061
- Purply #983FB2 ΔE 0.067
- Blue With A Hint Of Purple #533CC6 ΔE 0.076
- Dark Orchid #9932CC ΔE 0.077
- Iris #6258C4 ΔE 0.078
- Blurple #5539CC ΔE 0.079
Use #7739AF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.