#77398D
Closest named color: Rebecca Purple (#663399). oklch(46.2% 0.144 316.3), rgb(119, 57, 141).
Aa
White text reads best on this color (7.62:1).
About this color
#77398D is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.144 and its hue 316°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.044 away. White text reads best on it, at 7.62:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.144) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.75:1 |
| White text | 7.62:1 |
Values
| HEX | #77398D |
| RGB | rgb(119, 57, 141) |
| HSL | hsl(284, 42%, 39%) |
| OKLCH | oklch(46.2% 0.144 316.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77398D | 7.62:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #77398D | 2.75:1 | Fails | Lc 18.0 | Dividers and decoration only |
| #77398D text on white | 7.62:1 | AAA | Lc 86.0 | Fine for body text |
| #77398D text on black | 2.75:1 | Fails | Lc -16.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4FA
oklch(97.2% 0.009 314.8)
-
Step 100
100
#EFE6F3
oklch(93.6% 0.02 315.7)
-
Step 200
200
#E4D2EB
oklch(88.6% 0.039 316.6)
-
Step 300
300
#D3B3DF
oklch(80.9% 0.07 316.8)
-
Step 400
400
#BC8BCF
oklch(70.8% 0.11 316.3)
-
Step 500
500
#AB6CC2
oklch(63.1% 0.141 316.5)
-
Step 600
600
#9652AF
oklch(55.7% 0.154 316.2)
-
Step 700
700 (this color)
#77398D
oklch(46.2% 0.144 316.3)
-
Step 800
800
#68377A
oklch(42.8% 0.119 316.2)
-
Step 900
900
#553062
oklch(37.7% 0.093 316.8)
-
Step 950
950
#321D39
oklch(27.1% 0.057 317.3)
#77398D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #235090 | 0.132 |
| Deuteranopia (no green cones) | #3A558B | 0.116 |
| Tritanopia (no blue cones) | #76475D | 0.094 |
| Achromatopsia (no color) | #545454 | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77398D
#77398D
oklch(46.2% 0.144 316.3)
- #2F6900
#2F6900
oklch(46.3% 0.139 136.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77398D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.044
- Light Eggplant #894585 ΔE 0.051
- Warm Purple #952E8F ΔE 0.060
- Dark Magenta #8B008B ΔE 0.073
- Purple #800080 ΔE 0.073
- Purply #983FB2 ΔE 0.086
- Dark Slate Blue #483D8B ΔE 0.087
- Twilight #4E518B ΔE 0.088
Use #77398D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.