#77398A
Closest named color: Rebecca Purple (#663399). oklch(46% 0.14 317.7), rgb(119, 57, 138).
Aa
White text reads best on this color (7.67:1).
About this color
#77398A is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.140 and its hue 318°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.047 away. White text reads best on it, at 7.67:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.140) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.73:1 |
| White text | 7.67:1 |
Values
| HEX | #77398A |
| RGB | rgb(119, 57, 138) |
| HSL | hsl(286, 42%, 38%) |
| OKLCH | oklch(46% 0.14 317.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77398A | 7.67:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #77398A | 2.73:1 | Fails | Lc 17.8 | Dividers and decoration only |
| #77398A text on white | 7.67:1 | AAA | Lc 86.2 | Fine for body text |
| #77398A text on black | 2.73:1 | Fails | Lc -15.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F9
oklch(97.2% 0.008 319.4)
-
Step 100
100
#EFE6F3
oklch(93.6% 0.02 315.7)
-
Step 200
200
#E4D2EA
oklch(88.6% 0.038 317.7)
-
Step 300
300
#D3B3DE
oklch(80.8% 0.069 317.4)
-
Step 400
400
#BD8BCD
oklch(70.8% 0.108 317.8)
-
Step 500
500
#AB6CC0
oklch(63% 0.139 317.3)
-
Step 600
600
#9752AC
oklch(55.6% 0.151 317.8)
-
Step 700
700 (this color)
#77398A
oklch(46% 0.14 317.7)
-
Step 800
800
#683778
oklch(42.7% 0.116 317.3)
-
Step 900
900
#553061
oklch(37.7% 0.092 317.4)
-
Step 950
950
#321D39
oklch(27.1% 0.057 317.3)
#77398A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #264F8D | 0.130 |
| Deuteranopia (no green cones) | #3C5588 | 0.114 |
| Tritanopia (no blue cones) | #77465C | 0.090 |
| Achromatopsia (no color) | #535353 | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77398A
#77398A
oklch(46% 0.14 317.7)
- #2A6901
#2A6901
oklch(46.1% 0.141 137.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77398A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.047
- Light Eggplant #894585 ΔE 0.050
- Warm Purple #952E8F ΔE 0.060
- Purple #800080 ΔE 0.073
- Dark Magenta #8B008B ΔE 0.074
- Dark Slate Blue #483D8B ΔE 0.087
- Twilight #4E518B ΔE 0.088
- Purply #983FB2 ΔE 0.089
Use #77398A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.