#77396D
Closest named color: Light Eggplant (#894585). oklch(44.4% 0.111 333.7), rgb(119, 57, 109).
Aa
White text reads best on this color (8.10:1).
About this color
#77396D is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.111 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.057 away. White text reads best on it, at 8.10:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.111) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.59:1 |
| White text | 8.10:1 |
Values
| HEX | #77396D |
| RGB | rgb(119, 57, 109) |
| HSL | hsl(310, 35%, 35%) |
| OKLCH | oklch(44.4% 0.111 333.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77396D | 8.10:1 | AAA | Lc -92.4 | Preferred for body text |
| Black text on #77396D | 2.59:1 | Fails | Lc 16.3 | Dividers and decoration only |
| #77396D text on white | 8.10:1 | AAA | Lc 87.7 | Fine for body text |
| #77396D text on black | 2.59:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E5EF
oklch(93.5% 0.019 333.5)
-
Step 200
200
#E9D1E3
oklch(88.6% 0.036 334.5)
-
Step 300
300
#DBB1D2
oklch(80.8% 0.065 333.7)
-
Step 400
400
#C888BC
oklch(70.8% 0.104 333.5)
-
Step 500
500
#B968AB
oklch(63.1% 0.134 333.7)
-
Step 600
600
#A44E96
oklch(55.6% 0.145 333.9)
-
Step 700
700
#8C3F80
oklch(49.2% 0.133 333.7)
-
Step 800
800 (this color)
#77396D
oklch(44.4% 0.111 333.7)
-
Step 900
900
#5C2E55
oklch(37.7% 0.087 333.1)
-
Step 950
950
#361B32
oklch(26.9% 0.056 332.6)
#77396D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #384A6F | 0.113 |
| Deuteranopia (no green cones) | #4A536B | 0.101 |
| Tritanopia (no blue cones) | #7C3D4E | 0.057 |
| Achromatopsia (no color) | #505050 | 0.112 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77396D
#77396D
oklch(44.4% 0.111 333.7)
- #046535
#046535
oklch(44.5% 0.112 153.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77396D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.057
- Brownish Purple #76424E ΔE 0.062
- Dark Mauve #874C62 ΔE 0.068
- Warm Purple #952E8F ΔE 0.082
- Purple Brown #673A3F ΔE 0.084
- Velvet #750851 ΔE 0.084
- Mulberry #920A4E ΔE 0.085
- Rebecca Purple #663399 ΔE 0.085
Use #77396D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.