#77396C
Closest named color: Light Eggplant (#894585). oklch(44.4% 0.11 334.4), rgb(119, 57, 108).
Aa
White text reads best on this color (8.12:1).
About this color
#77396C is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.110 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.058 away. White text reads best on it, at 8.12:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.110) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.58:1 |
| White text | 8.12:1 |
Values
| HEX | #77396C |
| RGB | rgb(119, 57, 108) |
| HSL | hsl(311, 35%, 35%) |
| OKLCH | oklch(44.4% 0.11 334.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77396C | 8.12:1 | AAA | Lc -92.4 | Preferred for body text |
| Black text on #77396C | 2.58:1 | Fails | Lc 16.3 | Dividers and decoration only |
| #77396C text on white | 8.12:1 | AAA | Lc 87.7 | Fine for body text |
| #77396C text on black | 2.58:1 | Fails | Lc -14.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F2E5EF
oklch(93.5% 0.019 333.5)
-
Step 200
200
#E9D1E3
oklch(88.6% 0.036 334.5)
-
Step 300
300
#DBB2D2
oklch(81% 0.064 333.9)
-
Step 400
400
#C888BB
oklch(70.7% 0.103 334.2)
-
Step 500
500
#B969AA
oklch(63.2% 0.131 334.3)
-
Step 600
600
#A44E95
oklch(55.6% 0.144 334.4)
-
Step 700
700
#8C3F7F
oklch(49.1% 0.133 334.3)
-
Step 800
800 (this color)
#77396C
oklch(44.4% 0.11 334.4)
-
Step 900
900
#5C2E54
oklch(37.6% 0.086 334)
-
Step 950
950
#361C31
oklch(27.1% 0.053 334.4)
#77396C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #394A6E | 0.112 |
| Deuteranopia (no green cones) | #4A536A | 0.101 |
| Tritanopia (no blue cones) | #7C3C4D | 0.056 |
| Achromatopsia (no color) | #505050 | 0.111 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77396C
#77396C
oklch(44.4% 0.11 334.4)
- #026536
#026536
oklch(44.5% 0.111 154.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77396C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.058
- Brownish Purple #76424E ΔE 0.061
- Dark Mauve #874C62 ΔE 0.067
- Purple Brown #673A3F ΔE 0.082
- Warm Purple #952E8F ΔE 0.083
- Velvet #750851 ΔE 0.084
- Mulberry #920A4E ΔE 0.084
- Red Purple #820747 ΔE 0.085
Use #77396C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.