#77394E
Closest named color: Brownish Purple (#76424E). oklch(43.1% 0.09 0.1), rgb(119, 57, 78).
Aa
White text reads best on this color (8.46:1).
About this color
#77394E is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.090 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.023 away. White text reads best on it, at 8.46:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.090) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.47:1 |
| White text | 8.46:1 |
Values
| HEX | #77394E |
| RGB | rgb(119, 57, 78) |
| HSL | hsl(340, 35%, 35%) |
| OKLCH | oklch(43.1% 0.09 0.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77394E | 8.46:1 | AAA | Lc -93.4 | Preferred for body text |
| Black text on #77394E | 2.47:1 | Fails | Lc 15.2 | Dividers and decoration only |
| #77394E text on white | 8.46:1 | AAA | Lc 88.8 | Fine for body text |
| #77394E text on black | 2.47:1 | Fails | Lc -13.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EBD2D8
oklch(88.6% 0.029 1.4)
-
Step 300
300
#DFB3BF
oklch(80.9% 0.053 0.2)
-
Step 400
400
#CD8B9E
oklch(70.8% 0.084 0.7)
-
Step 500
500
#BE6D87
oklch(63.2% 0.107 0)
-
Step 600
600
#A95370
oklch(55.6% 0.117 0.2)
-
Step 700
700
#91435E
oklch(49.1% 0.109 0.1)
-
Step 800
800 (this color)
#77394E
oklch(43.1% 0.09 0.1)
-
Step 900
900
#5F3140
oklch(37.7% 0.069 0.1)
-
Step 950
950
#381D25
oklch(27% 0.044 1.4)
#77394E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #43464F | 0.098 |
| Deuteranopia (no green cones) | #53514D | 0.090 |
| Tritanopia (no blue cones) | #803441 | 0.026 |
| Achromatopsia (no color) | #4D4D4D | 0.091 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77394E
#77394E
oklch(43.1% 0.09 0.1)
- #005E52
#005E52
oklch(43.2% 0.078 180.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77394E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.023
- Purple Brown #673A3F ΔE 0.041
- Dark Mauve #874C62 ΔE 0.062
- Red Purple #820747 ΔE 0.075
- Red Brown #8B2E16 ΔE 0.078
- Wine #80013F ΔE 0.079
- Mulberry #920A4E ΔE 0.080
- Red Wine #8C0034 ΔE 0.080
Use #77394E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.