#77393F
Closest named color: Brownish Purple (#76424E). oklch(42.7% 0.087 15.4), rgb(119, 57, 63).
Aa
White text reads best on this color (8.60:1).
About this color
#77393F is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.087 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.027 away. White text reads best on it, at 8.60:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.087) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.44:1 |
| White text | 8.60:1 |
Values
| HEX | #77393F |
| RGB | rgb(119, 57, 63) |
| HSL | hsl(354, 35%, 35%) |
| OKLCH | oklch(42.7% 0.087 15.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77393F | 8.60:1 | AAA | Lc -93.7 | Preferred for body text |
| Black text on #77393F | 2.44:1 | Fails | Lc 14.8 | Not readable |
| #77393F text on white | 8.60:1 | AAA | Lc 89.2 | Fine for body text |
| #77393F text on black | 2.44:1 | Fails | Lc -13.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F4E6E6
oklch(93.6% 0.015 17.4)
-
Step 200
200
#EBD2D3
oklch(88.5% 0.028 14.9)
-
Step 300
300
#E0B4B6
oklch(81% 0.051 15.2)
-
Step 400
400
#CE8C90
oklch(70.7% 0.081 15.3)
-
Step 500
500
#C06E75
oklch(63.1% 0.104 15)
-
Step 600
600
#AB555D
oklch(55.6% 0.113 15.6)
-
Step 700
700
#92454D
oklch(49.1% 0.104 15.2)
-
Step 800
800 (this color)
#77393F
oklch(42.7% 0.087 15.4)
-
Step 900
900
#603236
oklch(37.7% 0.066 15.2)
-
Step 950
950
#391D1F
oklch(27% 0.044 15.9)
#77393F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #46443F | 0.094 |
| Deuteranopia (no green cones) | #55513E | 0.088 |
| Tritanopia (no blue cones) | #81313B | 0.024 |
| Achromatopsia (no color) | #4C4C4C | 0.087 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77393F
#77393F
oklch(42.7% 0.087 15.4)
- #005B5C
#005B5C
oklch(42.7% 0.073 196.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77393F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.027
- Purple Brown #673A3F ΔE 0.032
- Red Brown #8B2E16 ΔE 0.059
- Rust Brown #8B3103 ΔE 0.067
- Chestnut #742802 ΔE 0.067
- Dark Mauve #874C62 ΔE 0.072
- Brown Red #922B05 ΔE 0.073
- Auburn #9B2226 ΔE 0.077
Use #77393F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.