#7738AD
Closest named color: Rebecca Purple (#663399). oklch(48.2% 0.18 305.3), rgb(119, 56, 173).
Aa
White text reads best on this color (7.11:1).
About this color
#7738AD is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.180 and its hue 305°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.047 away. White text reads best on it, at 7.11:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.180) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.95:1 |
| White text | 7.11:1 |
Values
| HEX | #7738AD |
| RGB | rgb(119, 56, 173) |
| HSL | hsl(272, 51%, 45%) |
| OKLCH | oklch(48.2% 0.18 305.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7738AD | 7.11:1 | AAA | Lc -89.0 | Fine for body text |
| Black text on #7738AD | 2.95:1 | Fails | Lc 20.0 | Dividers and decoration only |
| #7738AD text on white | 7.11:1 | AAA | Lc 84.0 | Fine for body text |
| #7738AD text on black | 2.95:1 | Fails | Lc -18.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EEE6F8
oklch(93.6% 0.025 305.8)
-
Step 200
200
#E0D2F3
oklch(88.5% 0.047 304.6)
-
Step 300
300
#CEB3EE
oklch(81% 0.086 305.4)
-
Step 400
400
#B588E6
oklch(70.6% 0.141 305.1)
-
Step 500
500
#A367DE
oklch(63% 0.179 305.1)
-
Step 600
600
#8F4BCB
oklch(55.6% 0.193 305.4)
-
Step 700
700 (this color)
#7738AD
oklch(48.2% 0.18 305.3)
-
Step 800
800
#63328E
oklch(42.7% 0.148 305.5)
-
Step 900
900
#502D72
oklch(37.6% 0.116 304.8)
-
Step 950
950
#2F1B43
oklch(27% 0.074 305)
#7738AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0056B1 | 0.143 |
| Deuteranopia (no green cones) | #1358AA | 0.140 |
| Tritanopia (no blue cones) | #6D526E | 0.129 |
| Achromatopsia (no color) | #585858 | 0.181 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7738AD
#7738AD
oklch(48.2% 0.18 305.3)
- #4E6900
#4E6900
oklch(48.1% 0.121 125.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7738AD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.047
- Bluey Purple #6241C7 ΔE 0.059
- Grape #7209B7 ΔE 0.060
- Purply #983FB2 ΔE 0.067
- Blue With A Hint Of Purple #533CC6 ΔE 0.078
- Warm Purple #952E8F ΔE 0.078
- Dark Orchid #9932CC ΔE 0.079
- Iris #6258C4 ΔE 0.081
Use #7738AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.