#77388C
Closest named color: Rebecca Purple (#663399). oklch(46% 0.144 316.9), rgb(119, 56, 140).
Aa
White text reads best on this color (7.69:1).
About this color
#77388C is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.144 and its hue 317°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.044 away. White text reads best on it, at 7.69:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.144) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.72:1 |
| White text | 7.69:1 |
Values
| HEX | #77388C |
| RGB | rgb(119, 56, 140) |
| HSL | hsl(285, 43%, 38%) |
| OKLCH | oklch(46% 0.144 316.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77388C | 7.69:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #77388C | 2.72:1 | Fails | Lc 17.8 | Dividers and decoration only |
| #77388C text on white | 7.69:1 | AAA | Lc 86.2 | Fine for body text |
| #77388C text on black | 2.72:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4FA
oklch(97.2% 0.009 314.8)
-
Step 100
100
#EFE6F3
oklch(93.6% 0.02 315.7)
-
Step 200
200
#E4D2EB
oklch(88.6% 0.039 316.6)
-
Step 300
300
#D3B3DF
oklch(80.9% 0.07 316.8)
-
Step 400
400
#BD8ACF
oklch(70.7% 0.113 317)
-
Step 500
500
#AC6BC2
oklch(63.1% 0.143 317.2)
-
Step 600
600
#9751AE
oklch(55.6% 0.155 317.2)
-
Step 700
700 (this color)
#77388C
oklch(46% 0.144 316.9)
-
Step 800
800
#683679
oklch(42.6% 0.119 316.9)
-
Step 900
900
#553062
oklch(37.7% 0.093 316.8)
-
Step 950
950
#321C39
oklch(26.9% 0.06 317.7)
#77388C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #224F8F | 0.134 |
| Deuteranopia (no green cones) | #3A558A | 0.117 |
| Tritanopia (no blue cones) | #76465C | 0.094 |
| Achromatopsia (no color) | #535353 | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77388C
#77388C
oklch(46% 0.144 316.9)
- #2C6800
#2C6800
oklch(45.9% 0.139 137)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77388C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.044
- Light Eggplant #894585 ΔE 0.052
- Warm Purple #952E8F ΔE 0.060
- Purple #800080 ΔE 0.071
- Dark Magenta #8B008B ΔE 0.071
- Dark Slate Blue #483D8B ΔE 0.087
- Purply #983FB2 ΔE 0.087
- Twilight #4E518B ΔE 0.089
Use #77388C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.