#773740
Closest named color: Brownish Purple (#76424E). oklch(42.4% 0.09 12.9), rgb(119, 55, 64).
Aa
White text reads best on this color (8.73:1).
About this color
#773740 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.090 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.029 away. White text reads best on it, at 8.73:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.090) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.40:1 |
| White text | 8.73:1 |
Values
| HEX | #773740 |
| RGB | rgb(119, 55, 64) |
| HSL | hsl(352, 37%, 34%) |
| OKLCH | oklch(42.4% 0.09 12.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #773740 | 8.73:1 | AAA | Lc -94.0 | Preferred for body text |
| Black text on #773740 | 2.40:1 | Fails | Lc 14.5 | Not readable |
| #773740 text on white | 8.73:1 | AAA | Lc 89.5 | Fine for body text |
| #773740 text on black | 2.40:1 | Fails | Lc -12.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F4E6E7
oklch(93.6% 0.015 12.4)
-
Step 200
200
#ECD2D4
oklch(88.6% 0.029 12.4)
-
Step 300
300
#E0B3B7
oklch(80.8% 0.053 12.3)
-
Step 400
400
#CF8B92
oklch(70.7% 0.084 12.7)
-
Step 500
500
#C16D77
oklch(63.1% 0.107 13)
-
Step 600
600
#AC5360
oklch(55.5% 0.117 12.5)
-
Step 700
700
#94434F
oklch(49.1% 0.109 12.8)
-
Step 800
800 (this color)
#773740
oklch(42.4% 0.09 12.9)
-
Step 900
900
#613137
oklch(37.7% 0.069 13)
-
Step 950
950
#391D20
oklch(27% 0.044 13.6)
#773740 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444340 | 0.098 |
| Deuteranopia (no green cones) | #54503F | 0.091 |
| Tritanopia (no blue cones) | #812F3A | 0.024 |
| Achromatopsia (no color) | #4B4B4B | 0.091 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #773740
#773740
oklch(42.4% 0.09 12.9)
- #005A59
#005A59
oklch(42.3% 0.072 193.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #773740, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.029
- Purple Brown #673A3F ΔE 0.032
- Red Brown #8B2E16 ΔE 0.060
- Chestnut #742802 ΔE 0.068
- Rust Brown #8B3103 ΔE 0.070
- Dark Mauve #874C62 ΔE 0.074
- Red Wine #8C0034 ΔE 0.075
- Brown Red #922B05 ΔE 0.075
Use #773740 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.