#773698
Closest named color: Rebecca Purple (#663399). oklch(46.5% 0.16 312.4), rgb(119, 54, 152).
Aa
White text reads best on this color (7.59:1).
About this color
#773698 is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.160 and its hue 312°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.035 away. White text reads best on it, at 7.59:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.160) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.76:1 |
| White text | 7.59:1 |
Values
| HEX | #773698 |
| RGB | rgb(119, 54, 152) |
| HSL | hsl(280, 48%, 40%) |
| OKLCH | oklch(46.5% 0.16 312.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #773698 | 7.59:1 | AAA | Lc -90.6 | Preferred for body text |
| Black text on #773698 | 2.76:1 | Fails | Lc 18.2 | Dividers and decoration only |
| #773698 text on white | 7.59:1 | AAA | Lc 85.8 | Fine for body text |
| #773698 text on black | 2.76:1 | Fails | Lc -16.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4FB
oklch(97.2% 0.01 311.2)
-
Step 100
100
#EFE6F5
oklch(93.6% 0.022 312.2)
-
Step 200
200
#E3D1EE
oklch(88.4% 0.044 312.8)
-
Step 300
300
#D2B3E5
oklch(81% 0.077 312.5)
-
Step 400
400
#BB89D8
oklch(70.7% 0.124 312.5)
-
Step 500
500
#AA69CD
oklch(63.1% 0.158 312.7)
-
Step 600
600
#954EBA
oklch(55.6% 0.172 312.5)
-
Step 700
700 (this color)
#773698
oklch(46.5% 0.16 312.4)
-
Step 800
800
#673482
oklch(42.7% 0.132 312.3)
-
Step 900
900
#542E68
oklch(37.6% 0.103 312.7)
-
Step 950
950
#311C3D
oklch(27% 0.065 312.1)
#773698 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #09519B | 0.147 |
| Deuteranopia (no green cones) | #2F5596 | 0.127 |
| Tritanopia (no blue cones) | #734962 | 0.108 |
| Achromatopsia (no color) | #545454 | 0.161 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #773698
#773698
oklch(46.5% 0.16 312.4)
- #3B6700
#3B6700
oklch(46.3% 0.13 132.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #773698, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.035
- Warm Purple #952E8F ΔE 0.062
- Light Eggplant #894585 ΔE 0.064
- Dark Magenta #8B008B ΔE 0.070
- Purple #800080 ΔE 0.074
- Grape #7209B7 ΔE 0.076
- Purply #983FB2 ΔE 0.078
- Bluey Purple #6241C7 ΔE 0.087
Use #773698 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.