#773541
Closest named color: Brownish Purple (#76424E). oklch(42.1% 0.093 10.6), rgb(119, 53, 65).
Aa
White text reads best on this color (8.86:1).
About this color
#773541 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.093 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.032 away. White text reads best on it, at 8.86:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.093) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.36:1 |
| White text | 8.86:1 |
Values
| HEX | #773541 |
| RGB | rgb(119, 53, 65) |
| HSL | hsl(349, 38%, 34%) |
| OKLCH | oklch(42.1% 0.093 10.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #773541 | 8.86:1 | AAA | Lc -94.3 | Preferred for body text |
| Black text on #773541 | 2.36:1 | Fails | Lc 14.1 | Not readable |
| #773541 text on white | 8.86:1 | AAA | Lc 89.9 | Fine for body text |
| #773541 text on black | 2.36:1 | Fails | Lc -12.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F4E6E7
oklch(93.6% 0.015 12.4)
-
Step 200
200
#ECD1D4
oklch(88.4% 0.03 10.1)
-
Step 300
300
#E1B3B8
oklch(80.9% 0.054 11)
-
Step 400
400
#D08A94
oklch(70.7% 0.086 10.1)
-
Step 500
500
#C26B79
oklch(63% 0.111 10.5)
-
Step 600
600
#AE5262
oklch(55.7% 0.121 11)
-
Step 700
700
#954251
oklch(49.2% 0.112 10.9)
-
Step 800
800 (this color)
#773541
oklch(42.1% 0.093 10.6)
-
Step 900
900
#623038
oklch(37.7% 0.073 11)
-
Step 950
950
#391C21
oklch(26.8% 0.046 9.6)
#773541 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #424241 | 0.102 |
| Deuteranopia (no green cones) | #534F40 | 0.094 |
| Tritanopia (no blue cones) | #812D39 | 0.024 |
| Achromatopsia (no color) | #4A4A4A | 0.094 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #773541
#773541
oklch(42.1% 0.093 10.6)
- #005A56
#005A56
oklch(42.2% 0.073 189.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #773541, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.032
- Purple Brown #673A3F ΔE 0.033
- Red Brown #8B2E16 ΔE 0.063
- Chestnut #742802 ΔE 0.069
- Red Wine #8C0034 ΔE 0.071
- Rust Brown #8B3103 ΔE 0.073
- Red Purple #820747 ΔE 0.073
- Wine Red #7B0323 ΔE 0.074
Use #773541 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.