#7734BD
Closest named color: Bluey Purple (#6241C7). oklch(48.9% 0.202 301.5), rgb(119, 52, 189).
Aa
White text reads best on this color (6.97:1).
About this color
#7734BD is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.202 and its hue 302°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.046 away. White text reads best on it, at 6.97:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.202) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.01:1 |
| White text | 6.97:1 |
Values
| HEX | #7734BD |
| RGB | rgb(119, 52, 189) |
| HSL | hsl(269, 57%, 47%) |
| OKLCH | oklch(48.9% 0.202 301.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7734BD | 6.97:1 | AA | Lc -88.3 | Fine for body text |
| Black text on #7734BD | 3.01:1 | AA large text | Lc 20.7 | Dividers and decoration only |
| #7734BD text on white | 6.97:1 | AA | Lc 83.3 | Fine for body text |
| #7734BD text on black | 3.01:1 | AA large text | Lc -18.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FD
oklch(97.2% 0.012 301.3)
-
Step 100
100
#EDE6FA
oklch(93.6% 0.028 301.7)
-
Step 200
200
#DFD1F8
oklch(88.4% 0.055 301.6)
-
Step 300
300
#CCB2F6
oklch(80.9% 0.098 301.8)
-
Step 400
400
#B287F1
oklch(70.7% 0.155 301.3)
-
Step 500
500
#A163EC
oklch(63.1% 0.2 301.8)
-
Step 600
600
#8C45DA
oklch(55.6% 0.216 301.5)
-
Step 700
700 (this color)
#7734BD
oklch(48.9% 0.202 301.5)
-
Step 800
800
#612D99
oklch(42.6% 0.167 301.7)
-
Step 900
900
#4F2A7A
oklch(37.6% 0.131 301.7)
-
Step 950
950
#2E1A47
oklch(27% 0.082 301.7)
#7734BD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0058C1 | 0.143 |
| Deuteranopia (no green cones) | #0059BA | 0.145 |
| Tritanopia (no blue cones) | #685675 | 0.150 |
| Achromatopsia (no color) | #595959 | 0.204 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7734BD
#7734BD
oklch(48.9% 0.202 301.5)
- #566A00
#566A00
oklch(49% 0.118 121.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7734BD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.046
- Grape #7209B7 ΔE 0.051
- Rebecca Purple #663399 ΔE 0.065
- Blue Violet #8A2BE2 ΔE 0.066
- Blue With A Hint Of Purple #533CC6 ΔE 0.068
- Blurple #5539CC ΔE 0.068
- Purple Blue #5D21D0 ΔE 0.068
- Burple #6832E3 ΔE 0.068
Use #7734BD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.