#77348F
Closest named color: Rebecca Purple (#663399). oklch(45.6% 0.153 316.1), rgb(119, 52, 143).
Aa
White text reads best on this color (7.85:1).
About this color
#77348F is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.153 and its hue 316°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.039 away. White text reads best on it, at 7.85:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.153) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.67:1 |
| White text | 7.85:1 |
Values
| HEX | #77348F |
| RGB | rgb(119, 52, 143) |
| HSL | hsl(284, 47%, 38%) |
| OKLCH | oklch(45.6% 0.153 316.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77348F | 7.85:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #77348F | 2.67:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #77348F text on white | 7.85:1 | AAA | Lc 86.7 | Fine for body text |
| #77348F text on black | 2.67:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FB
oklch(97.1% 0.012 317.7)
-
Step 100
100
#F1E5F6
oklch(93.6% 0.026 316.1)
-
Step 200
200
#E6D0F0
oklch(88.5% 0.049 315.4)
-
Step 300
300
#D8AFE8
oklch(80.9% 0.09 316.4)
-
Step 400
400
#C383DC
oklch(70.7% 0.142 316.1)
-
Step 500
500
#B35FD3
oklch(63% 0.184 315.8)
-
Step 600
600
#9F42C0
oklch(55.7% 0.199 316)
-
Step 700
700
#8832A5
oklch(49.1% 0.185 316.3)
-
Step 800
800 (this color)
#77348F
oklch(45.6% 0.153 316.1)
-
Step 900
900
#59286B
oklch(37.6% 0.12 316)
-
Step 950
950
#34193F
oklch(27% 0.075 315.3)
#77348F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #164E92 | 0.145 |
| Deuteranopia (no green cones) | #34548D | 0.126 |
| Tritanopia (no blue cones) | #76445C | 0.100 |
| Achromatopsia (no color) | #525252 | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77348F
#77348F
oklch(45.6% 0.153 316.1)
- #2F6700
#2F6700
oklch(45.7% 0.136 136.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77348F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.039
- Warm Purple #952E8F ΔE 0.060
- Light Eggplant #894585 ΔE 0.060
- Purple #800080 ΔE 0.065
- Dark Magenta #8B008B ΔE 0.065
- Grape #7209B7 ΔE 0.085
- Purply #983FB2 ΔE 0.086
- Dark Slate Blue #483D8B ΔE 0.088
Use #77348F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.