#77345E
Closest named color: Brownish Purple (#76424E). oklch(43% 0.108 344.1), rgb(119, 52, 94).
Aa
White text reads best on this color (8.61:1).
About this color
#77345E is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.108 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.050 away. White text reads best on it, at 8.61:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.108) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.43:1 |
| White text | 8.61:1 |
Values
| HEX | #77345E |
| RGB | rgb(119, 52, 94) |
| HSL | hsl(322, 39%, 34%) |
| OKLCH | oklch(43% 0.108 344.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77345E | 8.61:1 | AAA | Lc -93.7 | Preferred for body text |
| Black text on #77345E | 2.43:1 | Fails | Lc 14.8 | Not readable |
| #77345E text on white | 8.61:1 | AAA | Lc 89.1 | Fine for body text |
| #77345E text on black | 2.43:1 | Fails | Lc -13.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F3E5ED
oklch(93.5% 0.018 342)
-
Step 200
200
#EBD0DF
oklch(88.4% 0.036 343.3)
-
Step 300
300
#DFB1CB
oklch(80.9% 0.063 343.7)
-
Step 400
400
#CD87B0
oklch(70.7% 0.1 344)
-
Step 500
500
#BF679C
oklch(63.1% 0.129 344.4)
-
Step 600
600
#AA4D87
oklch(55.7% 0.14 344.3)
-
Step 700
700
#913D72
oklch(49% 0.13 344.2)
-
Step 800
800 (this color)
#77345E
oklch(43% 0.108 344.1)
-
Step 900
900
#602D4C
oklch(37.7% 0.085 344.6)
-
Step 950
950
#381B2D
oklch(27% 0.053 343.3)
#77345E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #39455F | 0.116 |
| Deuteranopia (no green cones) | #4C505C | 0.104 |
| Tritanopia (no blue cones) | #7E3444 | 0.046 |
| Achromatopsia (no color) | #4C4C4C | 0.109 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77345E
#77345E
oklch(43% 0.108 344.1)
- #005F42
#005F42
oklch(43% 0.092 164.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77345E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.050
- Purple Brown #673A3F ΔE 0.065
- Red Purple #820747 ΔE 0.066
- Velvet #750851 ΔE 0.069
- Dark Mauve #874C62 ΔE 0.071
- Mulberry #920A4E ΔE 0.071
- Wine #80013F ΔE 0.075
- Light Eggplant #894585 ΔE 0.077
Use #77345E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.