#77345D
Closest named color: Brownish Purple (#76424E). oklch(42.9% 0.107 344.9), rgb(119, 52, 93).
Aa
White text reads best on this color (8.62:1).
About this color
#77345D is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.107 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.049 away. White text reads best on it, at 8.62:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.107) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.43:1 |
| White text | 8.62:1 |
Values
| HEX | #77345D |
| RGB | rgb(119, 52, 93) |
| HSL | hsl(323, 39%, 34%) |
| OKLCH | oklch(42.9% 0.107 344.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77345D | 8.62:1 | AAA | Lc -93.7 | Preferred for body text |
| Black text on #77345D | 2.43:1 | Fails | Lc 14.8 | Not readable |
| #77345D text on white | 8.62:1 | AAA | Lc 89.2 | Fine for body text |
| #77345D text on black | 2.43:1 | Fails | Lc -13.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F3E5ED
oklch(93.5% 0.018 342)
-
Step 200
200
#EBD0DE
oklch(88.4% 0.035 345.2)
-
Step 300
300
#DFB1CA
oklch(80.9% 0.062 344.8)
-
Step 400
400
#CD87AF
oklch(70.7% 0.1 344.7)
-
Step 500
500
#BF679B
oklch(63.1% 0.129 345)
-
Step 600
600
#AA4D86
oklch(55.6% 0.139 344.9)
-
Step 700
700
#913D71
oklch(48.9% 0.129 344.8)
-
Step 800
800 (this color)
#77345D
oklch(42.9% 0.107 344.9)
-
Step 900
900
#602E4C
oklch(37.8% 0.083 344.9)
-
Step 950
950
#381B2C
oklch(26.9% 0.052 345.1)
#77345D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A455E | 0.114 |
| Deuteranopia (no green cones) | #4C505B | 0.104 |
| Tritanopia (no blue cones) | #7E3344 | 0.044 |
| Achromatopsia (no color) | #4C4C4C | 0.108 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77345D
#77345D
oklch(42.9% 0.107 344.9)
- #005F43
#005F43
oklch(43% 0.091 164.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77345D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.049
- Purple Brown #673A3F ΔE 0.064
- Red Purple #820747 ΔE 0.066
- Velvet #750851 ΔE 0.069
- Dark Mauve #874C62 ΔE 0.070
- Mulberry #920A4E ΔE 0.071
- Wine #80013F ΔE 0.074
- Light Eggplant #894585 ΔE 0.078
Use #77345D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.