#77344F
Closest named color: Brownish Purple (#76424E). oklch(42.4% 0.099 356.8), rgb(119, 52, 79).
Aa
White text reads best on this color (8.79:1).
About this color
#77344F is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.099 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.036 away. White text reads best on it, at 8.79:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.38:1 |
| White text | 8.79:1 |
Values
| HEX | #77344F |
| RGB | rgb(119, 52, 79) |
| HSL | hsl(336, 39%, 34%) |
| OKLCH | oklch(42.4% 0.099 356.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77344F | 8.79:1 | AAA | Lc -94.2 | Preferred for body text |
| Black text on #77344F | 2.38:1 | Fails | Lc 14.3 | Not readable |
| #77344F text on white | 8.79:1 | AAA | Lc 89.7 | Fine for body text |
| #77344F text on black | 2.38:1 | Fails | Lc -12.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5EA
oklch(93.5% 0.018 355.1)
-
Step 200
200
#ECD1D9
oklch(88.5% 0.032 357.9)
-
Step 300
300
#E1B2C1
oklch(81% 0.058 357.4)
-
Step 400
400
#CF88A1
oklch(70.6% 0.092 357)
-
Step 500
500
#C1698B
oklch(63.1% 0.118 356.5)
-
Step 600
600
#AC4F75
oklch(55.6% 0.129 356.4)
-
Step 700
700
#943F62
oklch(49.1% 0.121 356.7)
-
Step 800
800 (this color)
#77344F
oklch(42.4% 0.099 356.8)
-
Step 900
900
#612F42
oklch(37.7% 0.076 357.3)
-
Step 950
950
#391C27
oklch(27.1% 0.048 356.6)
#77344F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4350 | 0.109 |
| Deuteranopia (no green cones) | #504F4D | 0.099 |
| Tritanopia (no blue cones) | #80303E | 0.031 |
| Achromatopsia (no color) | #4B4B4B | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77344F
#77344F
oklch(42.4% 0.099 356.8)
- #005C4D
#005C4D
oklch(42.4% 0.079 176.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77344F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.036
- Purple Brown #673A3F ΔE 0.046
- Red Purple #820747 ΔE 0.064
- Wine #80013F ΔE 0.068
- Dark Mauve #874C62 ΔE 0.071
- Mulberry #920A4E ΔE 0.071
- Red Wine #8C0034 ΔE 0.073
- Velvet #750851 ΔE 0.074
Use #77344F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.