#77328C
Closest named color: Rebecca Purple (#663399). oklch(45.2% 0.153 317.5), rgb(119, 50, 140).
Aa
White text reads best on this color (8.01:1).
About this color
#77328C is a medium-dark, vivid purple. In OKLCH its lightness is 45%, its chroma 0.153 and its hue 318°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.041 away. White text reads best on it, at 8.01:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | vivid (0.153) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.61:1 |
| White text | 8.01:1 |
Values
| HEX | #77328C |
| RGB | rgb(119, 50, 140) |
| HSL | hsl(286, 47%, 37%) |
| OKLCH | oklch(45.2% 0.153 317.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77328C | 8.01:1 | AAA | Lc -91.9 | Preferred for body text |
| Black text on #77328C | 2.61:1 | Fails | Lc 16.8 | Dividers and decoration only |
| #77328C text on white | 8.01:1 | AAA | Lc 87.2 | Fine for body text |
| #77328C text on black | 2.61:1 | Fails | Lc -14.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FB
oklch(97.1% 0.012 317.7)
-
Step 100
100
#F1E5F6
oklch(93.6% 0.026 316.1)
-
Step 200
200
#E7CFEF
oklch(88.4% 0.05 317.7)
-
Step 300
300
#D9AFE7
oklch(81% 0.089 317.6)
-
Step 400
400
#C582DB
oklch(70.7% 0.144 317.5)
-
Step 500
500
#B55FD0
oklch(63.1% 0.182 317.5)
-
Step 600
600
#A141BD
oklch(55.7% 0.199 317.8)
-
Step 700
700
#8931A3
oklch(49% 0.185 317.5)
-
Step 800
800 (this color)
#77328C
oklch(45.2% 0.153 317.5)
-
Step 900
900
#5A286A
oklch(37.6% 0.119 317.2)
-
Step 950
950
#35183E
oklch(26.9% 0.076 317.6)
#77328C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #164C8F | 0.147 |
| Deuteranopia (no green cones) | #35538A | 0.128 |
| Tritanopia (no blue cones) | #76425A | 0.099 |
| Achromatopsia (no color) | #505050 | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77328C
#77328C
oklch(45.2% 0.153 317.5)
- #296600
#296600
oklch(45.2% 0.138 137.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77328C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.041
- Warm Purple #952E8F ΔE 0.060
- Purple #800080 ΔE 0.060
- Light Eggplant #894585 ΔE 0.062
- Dark Magenta #8B008B ΔE 0.062
- Grape #7209B7 ΔE 0.087
- Dark Slate Blue #483D8B ΔE 0.089
- Purply #983FB2 ΔE 0.091
Use #77328C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.