#77312D
Closest named color: Purple Brown (#673A3F). oklch(41% 0.099 25.7), rgb(119, 49, 45).
Aa
White text reads best on this color (9.28:1).
About this color
#77312D is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.099 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.040 away. White text reads best on it, at 9.28:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.26:1 |
| White text | 9.28:1 |
Values
| HEX | #77312D |
| RGB | rgb(119, 49, 45) |
| HSL | hsl(3, 45%, 32%) |
| OKLCH | oklch(41% 0.099 25.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77312D | 9.28:1 | AAA | Lc -95.3 | Preferred for body text |
| Black text on #77312D | 2.26:1 | Fails | Lc 13.1 | Not readable |
| #77312D text on white | 9.28:1 | AAA | Lc 90.9 | Preferred for body text |
| #77312D text on black | 2.26:1 | Fails | Lc -11.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF4F3
oklch(97.2% 0.008 27.2)
-
Step 100
100
#F5E6E4
oklch(93.6% 0.017 26.7)
-
Step 200
200
#EED2CE
oklch(88.6% 0.032 27.4)
-
Step 300
300
#E4B3AD
oklch(80.9% 0.058 26.5)
-
Step 400
400
#D48A83
oklch(70.7% 0.092 25.5)
-
Step 500
500
#C76B63
oklch(63.1% 0.118 26.1)
-
Step 600
600
#B2514A
oklch(55.6% 0.128 26.2)
-
Step 700
700
#99413C
oklch(49.1% 0.119 25.7)
-
Step 800
800 (this color)
#77312D
oklch(41% 0.099 25.7)
-
Step 900
900
#652F2C
oklch(37.7% 0.079 24.8)
-
Step 950
950
#3B1C1A
oklch(26.9% 0.049 24.7)
#77312D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #423E2C | 0.105 |
| Deuteranopia (no green cones) | #544D2B | 0.097 |
| Tritanopia (no blue cones) | #822430 | 0.033 |
| Achromatopsia (no color) | #474747 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77312D
#77312D
oklch(41% 0.099 25.7)
- #00555D
#00555D
oklch(41% 0.07 205.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77312D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.040
- Chestnut #742802 ΔE 0.041
- Red Brown #8B2E16 ΔE 0.046
- Brownish Purple #76424E ΔE 0.053
- Rust Brown #8B3103 ΔE 0.054
- Brick Red #8F1402 ΔE 0.061
- Brown Red #922B05 ΔE 0.062
- Wine Red #7B0323 ΔE 0.063
Use #77312D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.