#77304F
Closest named color: Brownish Purple (#76424E). oklch(41.8% 0.106 355.3), rgb(119, 48, 79).
Aa
White text reads best on this color (9.05:1).
About this color
#77304F is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.106 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.045 away. White text reads best on it, at 9.05:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.106) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.32:1 |
| White text | 9.05:1 |
Values
| HEX | #77304F |
| RGB | rgb(119, 48, 79) |
| HSL | hsl(334, 43%, 33%) |
| OKLCH | oklch(41.8% 0.106 355.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77304F | 9.05:1 | AAA | Lc -94.7 | Preferred for body text |
| Black text on #77304F | 2.32:1 | Fails | Lc 13.7 | Not readable |
| #77304F text on white | 9.05:1 | AAA | Lc 90.3 | Preferred for body text |
| #77304F text on black | 2.32:1 | Fails | Lc -12.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EA
oklch(93.5% 0.018 355.1)
-
Step 200
200
#EDD0DA
oklch(88.5% 0.035 355)
-
Step 300
300
#E2B1C2
oklch(80.9% 0.061 355.8)
-
Step 400
400
#D286A3
oklch(70.7% 0.1 355.5)
-
Step 500
500
#C4668D
oklch(63.1% 0.127 355.1)
-
Step 600
600
#AF4C77
oklch(55.6% 0.137 355.3)
-
Step 700
700
#963C64
oklch(49.1% 0.128 355.1)
-
Step 800
800 (this color)
#77304F
oklch(41.8% 0.106 355.3)
-
Step 900
900
#632D43
oklch(37.8% 0.083 356.1)
-
Step 950
950
#3A1B28
oklch(27.1% 0.052 354.6)
#77304F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B4150 | 0.116 |
| Deuteranopia (no green cones) | #4E4E4D | 0.106 |
| Tritanopia (no blue cones) | #802B3C | 0.034 |
| Achromatopsia (no color) | #494949 | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77304F
#77304F
oklch(41.8% 0.106 355.3)
- #005A4A
#005A4A
oklch(41.7% 0.079 175.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77304F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.045
- Purple Brown #673A3F ΔE 0.050
- Red Purple #820747 ΔE 0.056
- Wine #80013F ΔE 0.060
- Velvet #750851 ΔE 0.065
- Mulberry #920A4E ΔE 0.066
- Red Wine #8C0034 ΔE 0.068
- Merlot #730039 ΔE 0.072
Use #77304F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.