#7728CD
Closest named color: Blue Violet (#8A2BE2). oklch(49.1% 0.23 299), rgb(119, 40, 205).
Aa
White text reads best on this color (7.07:1).
About this color
#7728CD is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.230 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Blue Violet (#8A2BE2), ΔE 0.048 away. White text reads best on it, at 7.07:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.230) |
| Temperature | in between |
| Nearest name | Blue Violet (#8A2BE2) |
| Black text | 2.96:1 |
| White text | 7.07:1 |
Values
| HEX | #7728CD |
| RGB | rgb(119, 40, 205) |
| HSL | hsl(269, 67%, 48%) |
| OKLCH | oklch(49.1% 0.23 299) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7728CD | 7.07:1 | AAA | Lc -88.3 | Fine for body text |
| Black text on #7728CD | 2.96:1 | Fails | Lc 20.8 | Dividers and decoration only |
| #7728CD text on white | 7.07:1 | AAA | Lc 83.3 | Fine for body text |
| #7728CD text on black | 2.96:1 | Fails | Lc -18.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F3FE
oklch(97% 0.015 302.6)
-
Step 100
100
#ECE6FD
oklch(93.6% 0.031 297.7)
-
Step 200
200
#DED1FD
oklch(88.5% 0.061 298.7)
-
Step 300
300
#CAB1FF
oklch(81% 0.111 298.6)
-
Step 400
400
#B183FF
oklch(70.7% 0.179 298.9)
-
Step 500
500
#9F5CFD
oklch(63% 0.229 298.8)
-
Step 600
600
#8C39EC
oklch(55.7% 0.248 299)
-
Step 700
700 (this color)
#7728CD
oklch(49.1% 0.23 299)
-
Step 800
800
#6125A6
oklch(42.8% 0.191 299.1)
-
Step 900
900
#4E2683
oklch(37.7% 0.148 298.8)
-
Step 950
950
#2E184D
oklch(27.1% 0.094 299.1)
#7728CD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0058D1 | 0.147 |
| Deuteranopia (no green cones) | #0057CA | 0.148 |
| Tritanopia (no blue cones) | #62577C | 0.171 |
| Achromatopsia (no color) | #585858 | 0.232 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7728CD
#7728CD
oklch(49.1% 0.23 299)
- #5A6900
#5A6900
oklch(49.1% 0.115 119)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7728CD, closest first.
No curated palette has a color within ΔE 0.04 of #7728CD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blue Violet #8A2BE2 ΔE 0.048
- Grape #7209B7 ΔE 0.049
- Burple #6832E3 ΔE 0.049
- Bluey Purple #6241C7 ΔE 0.052
- Purple Blue #5D21D0 ΔE 0.053
- Dark Violet #9400D3 ΔE 0.060
- Blurple #5539CC ΔE 0.065
- Purpley Blue #5F34E7 ΔE 0.065
Use #7728CD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.