#7727D0
Closest named color: Burple (#6832E3). oklch(49.3% 0.234 298.4), rgb(119, 39, 208).
Aa
White text reads best on this color (7.03:1).
About this color
#7727D0 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.234 and its hue 298°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Burple (#6832E3), ΔE 0.045 away. White text reads best on it, at 7.03:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.234) |
| Temperature | in between |
| Nearest name | Burple (#6832E3) |
| Black text | 2.98:1 |
| White text | 7.03:1 |
Values
| HEX | #7727D0 |
| RGB | rgb(119, 39, 208) |
| HSL | hsl(268, 68%, 48%) |
| OKLCH | oklch(49.3% 0.234 298.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7727D0 | 7.03:1 | AAA | Lc -88.1 | Fine for body text |
| Black text on #7727D0 | 2.98:1 | Fails | Lc 21.0 | Dividers and decoration only |
| #7727D0 text on white | 7.03:1 | AAA | Lc 83.1 | Fine for body text |
| #7727D0 text on black | 2.98:1 | Fails | Lc -18.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F3FF
oklch(97% 0.016 297.5)
-
Step 100
100
#ECE6FD
oklch(93.6% 0.031 297.7)
-
Step 200
200
#DED1FE
oklch(88.6% 0.063 298.3)
-
Step 300
300
#CAB1FF
oklch(81% 0.111 298.6)
-
Step 400
400
#B083FF
oklch(70.6% 0.179 298.5)
-
Step 500
500
#9F5CFF
oklch(63.2% 0.231 298.4)
-
Step 600
600
#8B37EE
oklch(55.5% 0.252 298.4)
-
Step 700
700 (this color)
#7727D0
oklch(49.3% 0.234 298.4)
-
Step 800
800
#6024A8
oklch(42.8% 0.194 298.2)
-
Step 900
900
#4E2585
oklch(37.7% 0.151 298.3)
-
Step 950
950
#2D174E
oklch(26.9% 0.097 298)
#7727D0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0059D4 | 0.147 |
| Deuteranopia (no green cones) | #0057CD | 0.147 |
| Tritanopia (no blue cones) | #60587D | 0.175 |
| Achromatopsia (no color) | #595959 | 0.236 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7727D0
#7727D0
oklch(49.3% 0.234 298.4)
- #5B6900
#5B6900
oklch(49.2% 0.115 118.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7727D0, closest first.
No curated palette has a color within ΔE 0.04 of #7727D0.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Burple #6832E3 ΔE 0.045
- Blue Violet #8A2BE2 ΔE 0.046
- Grape #7209B7 ΔE 0.052
- Purple Blue #5D21D0 ΔE 0.053
- Bluey Purple #6241C7 ΔE 0.053
- Dark Violet #9400D3 ΔE 0.060
- Purply Blue #661AEE ΔE 0.061
- Purpley Blue #5F34E7 ΔE 0.062
Use #7727D0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.