#7663B4

Closest named color: Deep Lavender (#8D5EB7). oklch(55.4% 0.123 292.7), rgb(118, 99, 180).

Aa

White text reads best on this color (4.98:1).

About this color

#7663B4 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 55%, its chroma 0.123 and its hue 293°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Deep Lavender (#8D5EB7), ΔE 0.040 away. White text reads best on it, at 4.98:1.

Hue familyPurples
Lightnessmedium-dark (55%)
Chromamoderately saturated (0.123)
Temperaturein between
Nearest nameDeep Lavender (#8D5EB7)
Black text4.21:1
White text4.98:1

Values

HEX#7663B4
RGBrgb(118, 99, 180)
HSLhsl(254, 35%, 55%)
OKLCHoklch(55.4% 0.123 292.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7663B4 4.98:1 AA Lc -79.7 Fine for body text
Black text on #7663B4 4.21:1 AA large text Lc 29.7 Dividers and decoration only
#7663B4 text on white 4.98:1 AA Lc 74.3 Content text, not long reading
#7663B4 text on black 4.21:1 AA large text Lc -27.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5FA

    oklch(97.2% 0.007 286.3)

  2. Step 100

    100

    #EAE8F4

    oklch(93.6% 0.016 293.7)

  3. Step 200

    200

    #D9D6EC

    oklch(88.5% 0.03 292)

  4. Step 300

    300

    #C1BBE2

    oklch(81% 0.055 292.2)

  5. Step 400

    400

    #A296D4

    oklch(70.6% 0.09 292.8)

  6. Step 500

    500

    #8C7CC8

    oklch(63.2% 0.113 292.5)

  7. Step 600

    600 (this color)

    #7663B4

    oklch(55.4% 0.123 292.7)

  8. Step 700

    700

    #64529B

    oklch(49.1% 0.114 293.1)

  9. Step 800

    800

    #51447E

    oklch(42.8% 0.094 292.2)

  10. Step 900

    900

    #433965

    oklch(37.6% 0.074 292.9)

  11. Step 950

    950

    #27223B

    oklch(27% 0.046 292.2)

Export this scale for Tailwind in the Tailwind colors tool

#7663B4 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#4871B70.067
Deuteranopia (no green cones)#4B6EB20.063
Tritanopia (no blue cones)#6772830.100
Achromatopsia (no color)#7070700.124

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7663B4

    #7663B4

    oklch(55.4% 0.123 292.7)

  • #747900

    #747900

    oklch(55.3% 0.123 112.6)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7663B4

    #7663B4

    oklch(55.4% 0.123 292.7)

  • #4B70BB

    #4B70BB

    oklch(55.4% 0.124 263.1)

  • #94589D

    #94589D

    oklch(55.4% 0.123 322.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7663B4

    #7663B4

    oklch(55.4% 0.123 292.7)

  • #936B00

    #936B00

    oklch(55.4% 0.114 82.7)

  • #42853F

    #42853F

    oklch(55.5% 0.124 142.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7663B4

    #7663B4

    oklch(55.4% 0.123 292.7)

  • #A95B21

    #A95B21

    oklch(55.3% 0.123 52.9)

  • #00876C

    #00876C

    oklch(55.5% 0.108 172.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7663B4

    #7663B4

    oklch(55.4% 0.123 292.7)

  • #AF5150

    #AF5150

    oklch(55.3% 0.124 22.5)

  • #747900

    #747900

    oklch(55.3% 0.123 112.6)

  • #00838B

    #00838B

    oklch(55.5% 0.095 202.3)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7663B4, closest first.

No curated palette has a color within ΔE 0.04 of #7663B4.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7663B4 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.