#764F72
Closest named color: Dark Mauve (#874C62). oklch(48.3% 0.073 330.2), rgb(118, 79, 114).
Aa
White text reads best on this color (6.70:1).
About this color
#764F72 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.073 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.039 away. White text reads best on it, at 6.70:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.073) |
| Temperature | in between |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 3.13:1 |
| White text | 6.70:1 |
Values
| HEX | #764F72 |
| RGB | rgb(118, 79, 114) |
| HSL | hsl(306, 20%, 39%) |
| OKLCH | oklch(48.3% 0.073 330.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #764F72 | 6.70:1 | AA | Lc -88.0 | Fine for body text |
| Black text on #764F72 | 3.13:1 | AA large text | Lc 21.1 | Dividers and decoration only |
| #764F72 text on white | 6.70:1 | AA | Lc 83.0 | Fine for body text |
| #764F72 text on black | 3.13:1 | AA large text | Lc -18.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EEE7ED
oklch(93.5% 0.011 330.2)
-
Step 200
200
#E1D5DF
oklch(88.6% 0.019 331.1)
-
Step 300
300
#CEB9CC
oklch(80.9% 0.035 328.9)
-
Step 400
400
#B694B1
oklch(70.7% 0.057 331.1)
-
Step 500
500
#A37A9E
oklch(63.2% 0.071 330.6)
-
Step 600
600
#8E6289
oklch(55.6% 0.079 330.6)
-
Step 700
700 (this color)
#764F72
oklch(48.3% 0.073 330.2)
-
Step 800
800
#62435F
oklch(42.8% 0.06 329.9)
-
Step 900
900
#50384D
oklch(37.6% 0.047 330.8)
-
Step 950
950
#2F212D
oklch(27% 0.03 331.3)
#764F72 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E5973 | 0.069 |
| Deuteranopia (no green cones) | #575E71 | 0.064 |
| Tritanopia (no blue cones) | #79525C | 0.040 |
| Achromatopsia (no color) | #5C5C5C | 0.073 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #764F72
#764F72
oklch(48.3% 0.073 330.2)
- #3E6A48
#3E6A48
oklch(48.2% 0.073 150.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #764F72, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.039
- Dull Purple #84597E ΔE 0.040
- Muted Purple #805B87 ΔE 0.046
- Dusky Purple #895B7B ΔE 0.050
- Dusty Purple #825F87 ΔE 0.054
- Light Eggplant #894585 ΔE 0.055
- Brownish Purple #76424E ΔE 0.058
- Dusty Grape #545775 ΔE 0.059
Use #764F72 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.