#7644BD
Closest named color: Bluey Purple (#6241C7). oklch(50.9% 0.182 298.8), rgb(118, 68, 189).
Aa
White text reads best on this color (6.30:1).
About this color
#7644BD is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.182 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.041 away. White text reads best on it, at 6.30:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.182) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.33:1 |
| White text | 6.30:1 |
Values
| HEX | #7644BD |
| RGB | rgb(118, 68, 189) |
| HSL | hsl(265, 48%, 50%) |
| OKLCH | oklch(50.9% 0.182 298.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7644BD | 6.30:1 | AA | Lc -86.0 | Fine for body text |
| Black text on #7644BD | 3.33:1 | AA large text | Lc 23.2 | Dividers and decoration only |
| #7644BD text on white | 6.30:1 | AA | Lc 80.9 | Fine for body text |
| #7644BD text on black | 3.33:1 | AA large text | Lc -21.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#ECE7F9
oklch(93.7% 0.025 298.6)
-
Step 200
200
#DDD3F6
oklch(88.6% 0.049 298.5)
-
Step 300
300
#C8B5F2
oklch(81% 0.087 298.7)
-
Step 400
400
#AD8BEC
oklch(70.7% 0.142 298.9)
-
Step 500
500
#9A6BE5
oklch(63.1% 0.179 299)
-
Step 600
600
#854FD3
oklch(55.6% 0.195 298.7)
-
Step 700
700 (this color)
#7644BD
oklch(50.9% 0.182 298.8)
-
Step 800
800
#5C3594
oklch(42.8% 0.15 298.8)
-
Step 900
900
#4B2F76
oklch(37.7% 0.117 298.8)
-
Step 950
950
#2C1C45
oklch(26.9% 0.075 299.4)
#7644BD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0060C1 | 0.129 |
| Deuteranopia (no green cones) | #015FBA | 0.130 |
| Tritanopia (no blue cones) | #665F7A | 0.139 |
| Achromatopsia (no color) | #606060 | 0.183 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7644BD
#7644BD
oklch(50.9% 0.182 298.8)
- #5F6E00
#5F6E00
oklch(50.8% 0.119 118.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7644BD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.041
- Iris #6258C4 ΔE 0.053
- Slate Blue #6A5ACD ΔE 0.055
- Light Indigo #6D5ACF ΔE 0.055
- Purply #983FB2 ΔE 0.067
- Dark Periwinkle #665FD1 ΔE 0.068
- Blue With A Hint Of Purple #533CC6 ΔE 0.068
- Blurple #5539CC ΔE 0.070
Use #7644BD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.