#76444D
Closest named color: Brownish Purple (#76424E). oklch(44.9% 0.07 8.6), rgb(118, 68, 77).
Aa
White text reads best on this color (7.76:1).
About this color
#76444D is a dark, muted red. In OKLCH its lightness is 45%, its chroma 0.070 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.006 away. White text reads best on it, at 7.76:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | muted (0.070) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.70:1 |
| White text | 7.76:1 |
Values
| HEX | #76444D |
| RGB | rgb(118, 68, 77) |
| HSL | hsl(349, 27%, 36%) |
| OKLCH | oklch(44.9% 0.07 8.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #76444D | 7.76:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #76444D | 2.70:1 | Fails | Lc 17.2 | Dividers and decoration only |
| #76444D text on white | 7.76:1 | AAA | Lc 86.8 | Fine for body text |
| #76444D text on black | 2.70:1 | Fails | Lc -15.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F1E7E8
oklch(93.6% 0.011 10.3)
-
Step 200
200
#E7D3D6
oklch(88.4% 0.023 7.2)
-
Step 300
300
#D9B6BB
oklch(80.8% 0.041 8.3)
-
Step 400
400
#C59098
oklch(70.7% 0.065 8.8)
-
Step 500
500
#B5747F
oklch(63.1% 0.083 8.7)
-
Step 600
600
#A05C68
oklch(55.6% 0.09 9.1)
-
Step 700
700
#894B57
oklch(49% 0.085 8.3)
-
Step 800
800 (this color)
#76444D
oklch(44.9% 0.07 8.6)
-
Step 900
900
#5A353C
oklch(37.6% 0.054 7.7)
-
Step 950
950
#351F23
oklch(26.9% 0.035 7.8)
#76444D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4D4D | 0.077 |
| Deuteranopia (no green cones) | #59564C | 0.070 |
| Tritanopia (no blue cones) | #7E4047 | 0.018 |
| Achromatopsia (no color) | #525252 | 0.070 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #76444D
#76444D
oklch(44.9% 0.07 8.6)
- #18615D
#18615D
oklch(44.8% 0.069 189.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #76444D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.006
- Purple Brown #673A3F ΔE 0.044
- Dark Mauve #874C62 ΔE 0.049
- Red Brown #8B2E16 ΔE 0.077
- Milk Chocolate #7F4E1E ΔE 0.077
- Saddle Brown #8B4513 ΔE 0.080
- Rust Brown #8B3103 ΔE 0.083
- Dusty Grape #545775 ΔE 0.086
Use #76444D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.