#7640AD
Closest named color: Rebecca Purple (#663399). oklch(49.2% 0.169 303.6), rgb(118, 64, 173).
Aa
White text reads best on this color (6.75:1).
About this color
#7640AD is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.169 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.052 away. White text reads best on it, at 6.75:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.169) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.10:1 |
| White text | 6.75:1 |
Values
| HEX | #7640AD |
| RGB | rgb(118, 64, 173) |
| HSL | hsl(270, 46%, 46%) |
| OKLCH | oklch(49.2% 0.169 303.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7640AD | 6.75:1 | AA | Lc -87.8 | Fine for body text |
| Black text on #7640AD | 3.10:1 | AA large text | Lc 21.2 | Dividers and decoration only |
| #7640AD text on white | 6.75:1 | AA | Lc 82.8 | Fine for body text |
| #7640AD text on black | 3.10:1 | AA large text | Lc -19.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F7
oklch(93.5% 0.024 304.5)
-
Step 200
200
#DFD2F2
oklch(88.4% 0.046 303.9)
-
Step 300
300
#CBB4EC
oklch(80.8% 0.081 303.4)
-
Step 400
400
#B28BE3
oklch(70.7% 0.131 303.6)
-
Step 500
500
#9F6BDA
oklch(63% 0.167 303.6)
-
Step 600
600
#8B50C8
oklch(55.6% 0.182 303.7)
-
Step 700
700 (this color)
#7640AD
oklch(49.2% 0.169 303.6)
-
Step 800
800
#60358C
oklch(42.7% 0.14 303.8)
-
Step 900
900
#4E3070
oklch(37.8% 0.108 303.2)
-
Step 950
950
#2E1C42
oklch(27% 0.071 303.9)
#7640AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005AB0 | 0.135 |
| Deuteranopia (no green cones) | #215BAB | 0.124 |
| Tritanopia (no blue cones) | #6C5770 | 0.125 |
| Achromatopsia (no color) | #5B5B5B | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7640AD
#7640AD
oklch(49.2% 0.169 303.6)
- #536B00
#536B00
oklch(49% 0.121 123.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7640AD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.052
- Bluey Purple #6241C7 ΔE 0.056
- Purply #983FB2 ΔE 0.065
- Iris #6258C4 ΔE 0.068
- Slate Blue #6A5ACD ΔE 0.074
- Grape #7209B7 ΔE 0.074
- Light Indigo #6D5ACF ΔE 0.075
- Blue With A Hint Of Purple #533CC6 ΔE 0.077
Use #7640AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.