#763D40
Closest named color: Brownish Purple (#76424E). oklch(43.2% 0.08 17.6), rgb(118, 61, 64).
Aa
White text reads best on this color (8.36:1).
About this color
#763D40 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.080 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.022 away. White text reads best on it, at 8.36:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.080) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.51:1 |
| White text | 8.36:1 |
Values
| HEX | #763D40 |
| RGB | rgb(118, 61, 64) |
| HSL | hsl(357, 32%, 35%) |
| OKLCH | oklch(43.2% 0.08 17.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #763D40 | 8.36:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #763D40 | 2.51:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #763D40 text on white | 8.36:1 | AAA | Lc 88.5 | Fine for body text |
| #763D40 text on black | 2.51:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F3E6E6
oklch(93.5% 0.014 17.4)
-
Step 200
200
#EAD3D3
oklch(88.6% 0.026 17.6)
-
Step 300
300
#DDB5B5
oklch(80.8% 0.046 18.2)
-
Step 400
400
#CB8E8F
oklch(70.7% 0.075 18)
-
Step 500
500
#BC7174
oklch(63.1% 0.095 17.5)
-
Step 600
600
#A7585D
oklch(55.5% 0.104 17)
-
Step 700
700
#8F484C
oklch(49.1% 0.096 17.7)
-
Step 800
800 (this color)
#763D40
oklch(43.2% 0.08 17.6)
-
Step 900
900
#5E3335
oklch(37.6% 0.062 17.5)
-
Step 950
950
#371E1F
oklch(26.9% 0.039 17.4)
#763D40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #494740 | 0.085 |
| Deuteranopia (no green cones) | #57523F | 0.079 |
| Tritanopia (no blue cones) | #80363E | 0.023 |
| Achromatopsia (no color) | #4E4E4E | 0.080 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #763D40
#763D40
oklch(43.2% 0.08 17.6)
- #005D5F
#005D5F
oklch(43.4% 0.074 197.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #763D40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.022
- Purple Brown #673A3F ΔE 0.032
- Red Brown #8B2E16 ΔE 0.061
- Dark Mauve #874C62 ΔE 0.067
- Rust Brown #8B3103 ΔE 0.068
- Chestnut #742802 ΔE 0.071
- Saddle Brown #8B4513 ΔE 0.074
- Milk Chocolate #7F4E1E ΔE 0.075
Use #763D40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.