#76374C
Closest named color: Brownish Purple (#76424E). oklch(42.6% 0.091 0.6), rgb(118, 55, 76).
Aa
White text reads best on this color (8.67:1).
About this color
#76374C is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.091 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.028 away. White text reads best on it, at 8.67:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.42:1 |
| White text | 8.67:1 |
Values
| HEX | #76374C |
| RGB | rgb(118, 55, 76) |
| HSL | hsl(340, 36%, 34%) |
| OKLCH | oklch(42.6% 0.091 0.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #76374C | 8.67:1 | AAA | Lc -93.9 | Preferred for body text |
| Black text on #76374C | 2.42:1 | Fails | Lc 14.6 | Not readable |
| #76374C text on white | 8.67:1 | AAA | Lc 89.4 | Fine for body text |
| #76374C text on black | 2.42:1 | Fails | Lc -12.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EBD1D8
oklch(88.4% 0.03 359.6)
-
Step 300
300
#DFB3BF
oklch(80.9% 0.053 0.2)
-
Step 400
400
#CD8A9E
oklch(70.6% 0.085 0.1)
-
Step 500
500
#BF6C86
oklch(63.1% 0.109 0.6)
-
Step 600
600
#AA5270
oklch(55.6% 0.12 0.2)
-
Step 700
700
#92435D
oklch(49.2% 0.11 1.2)
-
Step 800
800 (this color)
#76374C
oklch(42.6% 0.091 0.6)
-
Step 900
900
#603040
oklch(37.7% 0.072 359.9)
-
Step 950
950
#381D25
oklch(27% 0.044 1.4)
#76374C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #41444D | 0.100 |
| Deuteranopia (no green cones) | #51504B | 0.093 |
| Tritanopia (no blue cones) | #7F323F | 0.026 |
| Achromatopsia (no color) | #4B4B4B | 0.092 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #76374C
#76374C
oklch(42.6% 0.091 0.6)
- #005C51
#005C51
oklch(42.6% 0.077 181.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #76374C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.028
- Purple Brown #673A3F ΔE 0.038
- Dark Mauve #874C62 ΔE 0.068
- Red Purple #820747 ΔE 0.072
- Wine #80013F ΔE 0.075
- Red Wine #8C0034 ΔE 0.077
- Red Brown #8B2E16 ΔE 0.077
- Mulberry #920A4E ΔE 0.078
Use #76374C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.