#763743
Closest named color: Brownish Purple (#76424E). oklch(42.3% 0.089 9.7), rgb(118, 55, 67).
Aa
White text reads best on this color (8.75:1).
About this color
#763743 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.089 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.028 away. White text reads best on it, at 8.75:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.089) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.39:1 |
| White text | 8.75:1 |
Values
| HEX | #763743 |
| RGB | rgb(118, 55, 67) |
| HSL | hsl(349, 36%, 34%) |
| OKLCH | oklch(42.3% 0.089 9.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #763743 | 8.75:1 | AAA | Lc -94.1 | Preferred for body text |
| Black text on #763743 | 2.39:1 | Fails | Lc 14.4 | Not readable |
| #763743 text on white | 8.75:1 | AAA | Lc 89.6 | Fine for body text |
| #763743 text on black | 2.39:1 | Fails | Lc -12.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F4E6E7
oklch(93.6% 0.015 12.4)
-
Step 200
200
#EBD2D5
oklch(88.5% 0.028 9.4)
-
Step 300
300
#E0B3B9
oklch(80.9% 0.053 9.3)
-
Step 400
400
#CE8B95
oklch(70.7% 0.083 9.6)
-
Step 500
500
#C06D7B
oklch(63.1% 0.106 9.8)
-
Step 600
600
#AB5464
oklch(55.6% 0.115 9.9)
-
Step 700
700
#934453
oklch(49.2% 0.107 10)
-
Step 800
800 (this color)
#763743
oklch(42.3% 0.089 9.7)
-
Step 900
900
#603139
oklch(37.6% 0.068 10.1)
-
Step 950
950
#391D22
oklch(27.1% 0.044 9)
#763743 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #434343 | 0.098 |
| Deuteranopia (no green cones) | #534F42 | 0.089 |
| Tritanopia (no blue cones) | #80303B | 0.024 |
| Achromatopsia (no color) | #4B4B4B | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #763743
#763743
oklch(42.3% 0.089 9.7)
- #005A56
#005A56
oklch(42.2% 0.073 189.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #763743, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.028
- Purple Brown #673A3F ΔE 0.031
- Red Brown #8B2E16 ΔE 0.065
- Chestnut #742802 ΔE 0.072
- Dark Mauve #874C62 ΔE 0.073
- Rust Brown #8B3103 ΔE 0.075
- Red Wine #8C0034 ΔE 0.076
- Red Purple #820747 ΔE 0.077
Use #763743 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.