#763539
Closest named color: Purple Brown (#673A3F). oklch(41.7% 0.091 18.1), rgb(118, 53, 57).
Aa
White text reads best on this color (8.97:1).
About this color
#763539 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.091 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.031 away. White text reads best on it, at 8.97:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.33:1 |
| White text | 8.97:1 |
Values
| HEX | #763539 |
| RGB | rgb(118, 53, 57) |
| HSL | hsl(356, 38%, 34%) |
| OKLCH | oklch(41.7% 0.091 18.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #763539 | 8.97:1 | AAA | Lc -94.6 | Preferred for body text |
| Black text on #763539 | 2.33:1 | Fails | Lc 13.8 | Not readable |
| #763539 text on white | 8.97:1 | AAA | Lc 90.2 | Preferred for body text |
| #763539 text on black | 2.33:1 | Fails | Lc -12.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F4E6E6
oklch(93.6% 0.015 17.4)
-
Step 200
200
#ECD2D2
oklch(88.5% 0.029 17.7)
-
Step 300
300
#E1B3B4
oklch(80.8% 0.054 16.9)
-
Step 400
400
#D18B8C
oklch(70.8% 0.086 18.5)
-
Step 500
500
#C36D70
oklch(63.2% 0.109 18.4)
-
Step 600
600
#AE5358
oklch(55.6% 0.119 18.3)
-
Step 700
700
#954348
oklch(49.1% 0.111 18.3)
-
Step 800
800 (this color)
#763539
oklch(41.7% 0.091 18.1)
-
Step 900
900
#623133
oklch(37.8% 0.071 18.4)
-
Step 950
950
#3A1D1E
oklch(27.1% 0.046 18.3)
#763539 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #434139 | 0.099 |
| Deuteranopia (no green cones) | #544E38 | 0.090 |
| Tritanopia (no blue cones) | #802C37 | 0.025 |
| Achromatopsia (no color) | #494949 | 0.092 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #763539
#763539
oklch(41.7% 0.091 18.1)
- #00585A
#00585A
oklch(41.8% 0.071 197.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #763539, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.031
- Brownish Purple #76424E ΔE 0.038
- Red Brown #8B2E16 ΔE 0.055
- Chestnut #742802 ΔE 0.057
- Rust Brown #8B3103 ΔE 0.064
- Brown Red #922B05 ΔE 0.071
- Wine Red #7B0323 ΔE 0.072
- Brick Red #8F1402 ΔE 0.073
Use #763539 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.