#7544BD
Closest named color: Bluey Purple (#6241C7). oklch(50.8% 0.182 298.3), rgb(117, 68, 189).
Aa
White text reads best on this color (6.32:1).
About this color
#7544BD is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.182 and its hue 298°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.039 away. White text reads best on it, at 6.32:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.182) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.31:1 |
| White text | 6.32:1 |
Values
| HEX | #7544BD |
| RGB | rgb(117, 68, 189) |
| HSL | hsl(264, 48%, 50%) |
| OKLCH | oklch(50.8% 0.182 298.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7544BD | 6.32:1 | AA | Lc -86.1 | Fine for body text |
| Black text on #7544BD | 3.31:1 | AA large text | Lc 23.1 | Dividers and decoration only |
| #7544BD text on white | 6.32:1 | AA | Lc 81.0 | Fine for body text |
| #7544BD text on black | 3.31:1 | AA large text | Lc -20.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#ECE7F9
oklch(93.7% 0.025 298.6)
-
Step 200
200
#DDD3F6
oklch(88.6% 0.049 298.5)
-
Step 300
300
#C7B5F2
oklch(80.9% 0.087 298)
-
Step 400
400
#AC8CEC
oklch(70.8% 0.14 298.1)
-
Step 500
500
#996BE6
oklch(63.1% 0.18 298.3)
-
Step 600
600
#844FD4
oklch(55.6% 0.196 298.1)
-
Step 700
700 (this color)
#7544BD
oklch(50.8% 0.182 298.3)
-
Step 800
800
#5B3594
oklch(42.7% 0.149 298.2)
-
Step 900
900
#4B2F76
oklch(37.7% 0.117 298.8)
-
Step 950
950
#2B1C45
oklch(26.8% 0.075 298.1)
#7544BD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0060C1 | 0.128 |
| Deuteranopia (no green cones) | #005EBA | 0.129 |
| Tritanopia (no blue cones) | #645F7A | 0.139 |
| Achromatopsia (no color) | #606060 | 0.183 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7544BD
#7544BD
oklch(50.8% 0.182 298.3)
- #606E00
#606E00
oklch(50.9% 0.119 118.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7544BD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.039
- Iris #6258C4 ΔE 0.052
- Slate Blue #6A5ACD ΔE 0.054
- Light Indigo #6D5ACF ΔE 0.054
- Blue With A Hint Of Purple #533CC6 ΔE 0.066
- Dark Periwinkle #665FD1 ΔE 0.068
- Blurple #5539CC ΔE 0.068
- Purply #983FB2 ΔE 0.069
Use #7544BD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.