#7543D4
Closest named color: Bluey Purple (#6241C7). oklch(52.4% 0.21 293.7), rgb(117, 67, 212).
Aa
White text reads best on this color (5.98:1).
About this color
#7543D4 is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.210 and its hue 294°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.039 away. White text reads best on it, at 5.98:1.
| Hue family | Purples |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.210) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.50:1 |
| White text | 5.98:1 |
Values
| HEX | #7543D4 |
| RGB | rgb(117, 67, 212) |
| HSL | hsl(261, 63%, 55%) |
| OKLCH | oklch(52.4% 0.21 293.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7543D4 | 5.98:1 | AA | Lc -84.5 | Fine for body text |
| Black text on #7543D4 | 3.50:1 | AA large text | Lc 24.8 | Dividers and decoration only |
| #7543D4 text on white | 5.98:1 | AA | Lc 79.2 | Fine for body text |
| #7543D4 text on black | 3.50:1 | AA large text | Lc -22.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#EAE7FB
oklch(93.6% 0.027 292.8)
-
Step 200
200
#DAD3F9
oklch(88.4% 0.052 293.7)
-
Step 300
300
#C3B5F8
oklch(80.8% 0.094 293.8)
-
Step 400
400
#A68CF5
oklch(70.7% 0.151 293.6)
-
Step 500
500
#926BF1
oklch(63.1% 0.193 293.5)
-
Step 600
600 (this color)
#7543D4
oklch(52.4% 0.21 293.7)
-
Step 700
700
#6B3DC2
oklch(49.1% 0.196 293.8)
-
Step 800
800
#57349D
oklch(42.8% 0.162 293.8)
-
Step 900
900
#472F7C
oklch(37.7% 0.125 293.9)
-
Step 950
950
#291C49
oklch(26.9% 0.08 293.6)
#7543D4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0065D8 | 0.125 |
| Deuteranopia (no green cones) | #0061D1 | 0.125 |
| Tritanopia (no blue cones) | #5A6786 | 0.165 |
| Achromatopsia (no color) | #636363 | 0.211 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7543D4
#7543D4
oklch(52.4% 0.21 293.7)
- #6A7100
#6A7100
oklch(52.5% 0.118 114)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7543D4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.039
- Burple #6832E3 ΔE 0.045
- Light Indigo #6D5ACF ΔE 0.049
- Slate Blue #6A5ACD ΔE 0.051
- Blue Violet #8A2BE2 ΔE 0.052
- Purpley #8756E4 ΔE 0.057
- Iris #6258C4 ΔE 0.057
- Purpley Blue #5F34E7 ΔE 0.057
Use #7543D4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.