#7543BF
Closest named color: Bluey Purple (#6241C7). oklch(50.8% 0.185 298), rgb(117, 67, 191).
Aa
White text reads best on this color (6.34:1).
About this color
#7543BF is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.185 and its hue 298°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.038 away. White text reads best on it, at 6.34:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.185) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.31:1 |
| White text | 6.34:1 |
Values
| HEX | #7543BF |
| RGB | rgb(117, 67, 191) |
| HSL | hsl(264, 49%, 51%) |
| OKLCH | oklch(50.8% 0.185 298) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7543BF | 6.34:1 | AA | Lc -86.1 | Fine for body text |
| Black text on #7543BF | 3.31:1 | AA large text | Lc 23.0 | Dividers and decoration only |
| #7543BF text on white | 6.34:1 | AA | Lc 81.0 | Fine for body text |
| #7543BF text on black | 3.31:1 | AA large text | Lc -20.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#ECE7F9
oklch(93.7% 0.025 298.6)
-
Step 200
200
#DDD3F7
oklch(88.6% 0.05 298.1)
-
Step 300
300
#C7B5F4
oklch(81% 0.089 297.5)
-
Step 400
400
#AC8BEE
oklch(70.7% 0.144 298)
-
Step 500
500
#996AE8
oklch(63.1% 0.184 298.2)
-
Step 600
600
#844ED6
oklch(55.6% 0.199 297.8)
-
Step 700
700 (this color)
#7543BF
oklch(50.8% 0.185 298)
-
Step 800
800
#5B3496
oklch(42.7% 0.153 297.9)
-
Step 900
900
#4B2F77
oklch(37.7% 0.119 298.5)
-
Step 950
950
#2B1C46
oklch(26.9% 0.076 297.5)
#7543BF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0060C3 | 0.128 |
| Deuteranopia (no green cones) | #005EBC | 0.129 |
| Tritanopia (no blue cones) | #635F7B | 0.142 |
| Achromatopsia (no color) | #5F5F5F | 0.187 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7543BF
#7543BF
oklch(50.8% 0.185 298)
- #606E00
#606E00
oklch(50.9% 0.119 118.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7543BF, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.038
- Iris #6258C4 ΔE 0.053
- Slate Blue #6A5ACD ΔE 0.055
- Light Indigo #6D5ACF ΔE 0.055
- Blue With A Hint Of Purple #533CC6 ΔE 0.065
- Blurple #5539CC ΔE 0.067
- Dark Periwinkle #665FD1 ΔE 0.068
- Burple #6832E3 ΔE 0.069
Use #7543BF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.