#7543AC
Closest named color: Rebecca Purple (#663399). oklch(49.4% 0.163 302.8), rgb(117, 67, 172).
Aa
White text reads best on this color (6.65:1).
About this color
#7543AC is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.163 and its hue 303°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.054 away. White text reads best on it, at 6.65:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.163) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.15:1 |
| White text | 6.65:1 |
Values
| HEX | #7543AC |
| RGB | rgb(117, 67, 172) |
| HSL | hsl(269, 44%, 47%) |
| OKLCH | oklch(49.4% 0.163 302.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7543AC | 6.65:1 | AA | Lc -87.5 | Fine for body text |
| Black text on #7543AC | 3.15:1 | AA large text | Lc 21.6 | Dividers and decoration only |
| #7543AC text on white | 6.65:1 | AA | Lc 82.4 | Fine for body text |
| #7543AC text on black | 3.15:1 | AA large text | Lc -19.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE7F7
oklch(93.7% 0.022 302.9)
-
Step 200
200
#DFD3F2
oklch(88.6% 0.044 303.1)
-
Step 300
300
#CAB5EB
oklch(80.9% 0.078 302.4)
-
Step 400
400
#B08CE1
oklch(70.6% 0.126 302.8)
-
Step 500
500
#9D6DD9
oklch(63% 0.162 302.5)
-
Step 600
600
#8952C6
oklch(55.6% 0.176 303)
-
Step 700
700 (this color)
#7543AC
oklch(49.4% 0.163 302.8)
-
Step 800
800
#5E378A
oklch(42.6% 0.134 302.8)
-
Step 900
900
#4D316F
oklch(37.8% 0.105 302.5)
-
Step 950
950
#2D1D41
oklch(27% 0.067 302.7)
#7543AC with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #055BAF | 0.130 |
| Deuteranopia (no green cones) | #265CAA | 0.117 |
| Tritanopia (no blue cones) | #6A5971 | 0.121 |
| Achromatopsia (no color) | #5C5C5C | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7543AC
#7543AC
oklch(49.4% 0.163 302.8)
- #556C00
#556C00
oklch(49.5% 0.121 123)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7543AC, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.054
- Bluey Purple #6241C7 ΔE 0.056
- Iris #6258C4 ΔE 0.064
- Purply #983FB2 ΔE 0.066
- Slate Blue #6A5ACD ΔE 0.071
- Light Indigo #6D5ACF ΔE 0.072
- Light Eggplant #894585 ΔE 0.076
- Blue With A Hint Of Purple #533CC6 ΔE 0.078
Use #7543AC in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.