#7541B4
Closest named color: Bluey Purple (#6241C7). oklch(49.7% 0.175 301), rgb(117, 65, 180).
Aa
White text reads best on this color (6.62:1).
About this color
#7541B4 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.175 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.047 away. White text reads best on it, at 6.62:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.175) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.17:1 |
| White text | 6.62:1 |
Values
| HEX | #7541B4 |
| RGB | rgb(117, 65, 180) |
| HSL | hsl(267, 47%, 48%) |
| OKLCH | oklch(49.7% 0.175 301) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7541B4 | 6.62:1 | AA | Lc -87.3 | Fine for body text |
| Black text on #7541B4 | 3.17:1 | AA large text | Lc 21.8 | Dividers and decoration only |
| #7541B4 text on white | 6.62:1 | AA | Lc 82.2 | Fine for body text |
| #7541B4 text on black | 3.17:1 | AA large text | Lc -19.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#ECE6F8
oklch(93.5% 0.025 301.1)
-
Step 200
200
#DED3F4
oklch(88.6% 0.046 300.7)
-
Step 300
300
#CAB4EF
oklch(80.9% 0.085 301.6)
-
Step 400
400
#AF8BE7
oklch(70.6% 0.135 301)
-
Step 500
500
#9C6BE0
oklch(63% 0.173 300.9)
-
Step 600
600
#884FCE
oklch(55.6% 0.189 301.1)
-
Step 700
700 (this color)
#7541B4
oklch(49.7% 0.175 301)
-
Step 800
800
#5E3590
oklch(42.7% 0.145 301.2)
-
Step 900
900
#4D2F73
oklch(37.7% 0.114 301.5)
-
Step 950
950
#2D1C43
oklch(26.9% 0.072 301.9)
#7541B4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005CB8 | 0.132 |
| Deuteranopia (no green cones) | #145CB1 | 0.127 |
| Tritanopia (no blue cones) | #685A74 | 0.132 |
| Achromatopsia (no color) | #5D5D5D | 0.176 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7541B4
#7541B4
oklch(49.7% 0.175 301)
- #596C00
#596C00
oklch(49.8% 0.119 121)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7541B4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.047
- Rebecca Purple #663399 ΔE 0.059
- Iris #6258C4 ΔE 0.061
- Slate Blue #6A5ACD ΔE 0.066
- Purply #983FB2 ΔE 0.067
- Light Indigo #6D5ACF ΔE 0.067
- Blue With A Hint Of Purple #533CC6 ΔE 0.070
- Blurple #5539CC ΔE 0.074
Use #7541B4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.