#7540AA
Closest named color: Rebecca Purple (#663399). oklch(48.8% 0.165 303.9), rgb(117, 64, 170).
Aa
White text reads best on this color (6.83:1).
About this color
#7540AA is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.165 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.048 away. White text reads best on it, at 6.83:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.165) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.07:1 |
| White text | 6.83:1 |
Values
| HEX | #7540AA |
| RGB | rgb(117, 64, 170) |
| HSL | hsl(270, 45%, 46%) |
| OKLCH | oklch(48.8% 0.165 303.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7540AA | 6.83:1 | AA | Lc -88.2 | Fine for body text |
| Black text on #7540AA | 3.07:1 | AA large text | Lc 20.9 | Dividers and decoration only |
| #7540AA text on white | 6.83:1 | AA | Lc 83.1 | Fine for body text |
| #7540AA text on black | 3.07:1 | AA large text | Lc -18.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE6F7
oklch(93.5% 0.024 304.5)
-
Step 200
200
#DFD2F2
oklch(88.4% 0.046 303.9)
-
Step 300
300
#CBB4EB
oklch(80.8% 0.08 303.7)
-
Step 400
400
#B28CE1
oklch(70.8% 0.127 303.9)
-
Step 500
500
#9F6CD8
oklch(63% 0.163 303.9)
-
Step 600
600
#8B51C6
oklch(55.7% 0.178 304.1)
-
Step 700
700 (this color)
#7540AA
oklch(48.8% 0.165 303.9)
-
Step 800
800
#60368A
oklch(42.7% 0.136 304.3)
-
Step 900
900
#4E306F
oklch(37.7% 0.107 303.7)
-
Step 950
950
#2E1D41
oklch(27.1% 0.067 304.1)
#7540AA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0059AD | 0.134 |
| Deuteranopia (no green cones) | #245AA8 | 0.121 |
| Tritanopia (no blue cones) | #6B566F | 0.121 |
| Achromatopsia (no color) | #5B5B5B | 0.166 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7540AA
#7540AA
oklch(48.8% 0.165 303.9)
- #526B00
#526B00
oklch(49% 0.122 124.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7540AA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.048
- Bluey Purple #6241C7 ΔE 0.058
- Purply #983FB2 ΔE 0.067
- Iris #6258C4 ΔE 0.070
- Light Eggplant #894585 ΔE 0.076
- Grape #7209B7 ΔE 0.076
- Slate Blue #6A5ACD ΔE 0.077
- Blue With A Hint Of Purple #533CC6 ΔE 0.078
Use #7540AA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.