#753F49
Closest named color: Brownish Purple (#76424E). oklch(43.7% 0.076 8.8), rgb(117, 63, 73).
Aa
White text reads best on this color (8.19:1).
About this color
#753F49 is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.076 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.010 away. White text reads best on it, at 8.19:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.076) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.56:1 |
| White text | 8.19:1 |
Values
| HEX | #753F49 |
| RGB | rgb(117, 63, 73) |
| HSL | hsl(349, 30%, 35%) |
| OKLCH | oklch(43.7% 0.076 8.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #753F49 | 8.19:1 | AAA | Lc -92.7 | Preferred for body text |
| Black text on #753F49 | 2.56:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #753F49 text on white | 8.19:1 | AAA | Lc 88.1 | Fine for body text |
| #753F49 text on black | 2.56:1 | Fails | Lc -14.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E6E8
oklch(93.5% 0.013 5.8)
-
Step 200
200
#E9D3D6
oklch(88.6% 0.025 8.2)
-
Step 300
300
#DBB5BB
oklch(80.8% 0.045 7.4)
-
Step 400
400
#C88E97
oklch(70.6% 0.071 8.8)
-
Step 500
500
#B9727E
oklch(63.2% 0.091 9)
-
Step 600
600
#A45967
oklch(55.6% 0.099 8.9)
-
Step 700
700
#8C4956
oklch(49.1% 0.091 8.7)
-
Step 800
800 (this color)
#753F49
oklch(43.7% 0.076 8.8)
-
Step 900
900
#5C343B
oklch(37.7% 0.058 8.9)
-
Step 950
950
#361F23
oklch(27.1% 0.036 8.4)
#753F49 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #494949 | 0.082 |
| Deuteranopia (no green cones) | #565348 | 0.077 |
| Tritanopia (no blue cones) | #7E3A43 | 0.020 |
| Achromatopsia (no color) | #4F4F4F | 0.076 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #753F49
#753F49
oklch(43.7% 0.076 8.8)
- #005F5A
#005F5A
oklch(43.8% 0.076 188.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #753F49, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.010
- Purple Brown #673A3F ΔE 0.035
- Dark Mauve #874C62 ΔE 0.059
- Red Brown #8B2E16 ΔE 0.072
- Rust Brown #8B3103 ΔE 0.079
- Milk Chocolate #7F4E1E ΔE 0.082
- Saddle Brown #8B4513 ΔE 0.083
- Chestnut #742802 ΔE 0.084
Use #753F49 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.