#753F40
Closest named color: Brownish Purple (#76424E). oklch(43.5% 0.075 19.5), rgb(117, 63, 64).
Aa
White text reads best on this color (8.26:1).
About this color
#753F40 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.075 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.021 away. White text reads best on it, at 8.26:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.075) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.54:1 |
| White text | 8.26:1 |
Values
| HEX | #753F40 |
| RGB | rgb(117, 63, 64) |
| HSL | hsl(359, 30%, 35%) |
| OKLCH | oklch(43.5% 0.075 19.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #753F40 | 8.26:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #753F40 | 2.54:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #753F40 text on white | 8.26:1 | AAA | Lc 88.3 | Fine for body text |
| #753F40 text on black | 2.54:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E7E6
oklch(93.6% 0.012 23.7)
-
Step 200
200
#E9D3D3
oklch(88.5% 0.025 17.6)
-
Step 300
300
#DCB6B5
oklch(80.9% 0.044 19.9)
-
Step 400
400
#C98F8F
oklch(70.7% 0.071 19)
-
Step 500
500
#BA7373
oklch(63.2% 0.09 19.9)
-
Step 600
600
#A55A5C
oklch(55.6% 0.098 19.1)
-
Step 700
700
#8D4A4B
oklch(49.1% 0.091 20)
-
Step 800
800 (this color)
#753F40
oklch(43.5% 0.075 19.5)
-
Step 900
900
#5D3435
oklch(37.7% 0.059 18.7)
-
Step 950
950
#371F1F
oklch(27.1% 0.038 19.8)
#753F40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A4840 | 0.081 |
| Deuteranopia (no green cones) | #57533F | 0.076 |
| Tritanopia (no blue cones) | #7E3840 | 0.023 |
| Achromatopsia (no color) | #4E4E4E | 0.076 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #753F40
#753F40
oklch(43.5% 0.075 19.5)
- #005D61
#005D61
oklch(43.5% 0.074 199.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #753F40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.021
- Purple Brown #673A3F ΔE 0.033
- Red Brown #8B2E16 ΔE 0.062
- Dark Mauve #874C62 ΔE 0.067
- Rust Brown #8B3103 ΔE 0.068
- Milk Chocolate #7F4E1E ΔE 0.071
- Saddle Brown #8B4513 ΔE 0.072
- Chestnut #742802 ΔE 0.072
Use #753F40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.